Why Platinum Engagement Rings Have Become So Popular

Platinum has become the metal du jour when it comes to jewellery, with support from A List celebrities like Gwen Stefani and Reese Witherspoon, as well as a large percentage of the UK glitterati. It has gained particular favour for use in engagement rings and with online jewellery stores offering prices far below those of the high street stores, more and more of us are now able to afford to switch to platinum.   Traditionally platinum has been out of reach for many people because of its cost. Its relative rarity and incredible strength, up to 60 per cent denser then gold, have kept its value high and made it more expensive then gold. Working with the material is more labour intensive and because it is heavier, it creates a ring that feels and is more substantial.   It is exactly these qualities though that make it particular desirable as an engagement ring, something that is intended to symbolise an eternal union between a man and a women. Originally given as a sign of financial commitment to his intended wife and her family, it has now come to represent, both to each other and to the world, their emotional commitment to each other. As a precious metal, platinum embodies the sentiment of a love affair and the fortitude of a lifetime marriage.    This is ultimately the most important jewellery purchase someone will make. For this reason, more and more consumers are choosing to move away from the expensive high street stores and towards online jewellers in order to get the best option for their budget. Without the heavy overheads of running outlets, internet companies have drastically reduced the prices of engagement rings platinum and made them accessible to a greater number of people.   While white gold engagement rings make just as fashionable a statement as platinum engagement rings, and are less expensive, for those that can, there is only one option. Engagement rings platinum now come in a variety of styles and there is a look to suit all brides-to-be, from those who admire classic, elegant styles to the more contemporary designs. There is such a wide selection of platinum rings available today that if you are planning a surprise proposal, the choice can seem a little overwhelming. This is why being able to look online, in the comfort of your own home is often the best option.