Customize your Teeth Whitening Kit to Stand Apart from Competition

We are living in the age of Instagram filters and Photoshop, where everyone wants to be camera-ready. One essential part of looking good and feeling attractive is perfecting those pearly whites. The brightness of teeth affects confidence and self-esteem. It is the reason why the teeth whitening business is booming and will continue to do so. People want whiter and brighter teeth. And, if you can deliver the results, you will have loyal customers who keep coming back to you.

Are you Starting a Teeth Whitening Business?

If you are starting a teeth whitening business, there are several options with you. You can become a distributor/reseller for a big cosmetic dentistry brand. Although the brand may enjoy customer loyalty, you will have to bear the cost of large-scale investment and lower product margins. Another option is to sell white label products that an expert manufacturer produces under your brand name. When you sell white-label products, you can add your brand name and logo to the packaging. And, the ingredients, product formulation, and manufacturing process remain the same for everyone.

Private Label Teeth Whitening Products: The Best of Both Worlds

With private label teeth whitening products, you get the benefits of total customization. In addition to putting your brand name and logo on the packaging, you can decide what goes into making the product. This way, you can have a unique product offering without making large-scale investments. When you choose an expert manufacturer to produce private label teeth whitening products for your business, you can control all aspects of the manufacturing process and truly enjoy a product that is hard to replicate. It will help you to stand out from other sellers in the industry.

Customize your Teeth Whitening Kit to Suit Customers!

The bottom line of doing any business is to sell more and take it to the next level. When you choose private label teeth whitening products, your focus should be on selling more and building a loyal brand following. So, market research is imperative. Learn what is missing in the current teeth whitening products. What do customers expect from you? What will be your setup? Will you be selling online, or will you provide teeth whitening treatments to your clients? Considering all scenarios will help you to customize teeth whitening kits and differentiate yourself from the competitors.

a) DSOs and Dentists - If you are a dentist, a dental hygienist, or a part of DSO, you may receive several patients for teeth whitening treatments. You can opt for a kit that includes teeth whitening syringes, trays, and LED whitening devices. You can even choose the gel ingredients and formulation to ensure the most effective treatment for your patients.

b) Spas and Salons - Many times, day-spas and wellness salons provide teeth whitening sessions to their clientele. They prefer offering aesthetic services with the help of teeth whitening trays and syringes. You can also choose a Salon Start-up kit with Teeth Whitening Pen for a quick touch-up.

c) Amazon Sellers, E-tailers, and other Retailers - If you want to sell easy-to-use, at-home teeth whitening products, add teeth whitening pens, dental whitening strips, wireless LED teeth whitening lights, etc., to your portfolio.

Choosing teeth whitening products depends on the kind of business model you have selected for your brand. So, chalk out a business plan, understand your customer and then, choose teeth whitening products to achieve your goals.

Test Consumer Preferences before building Inventory

The amount of money you put towards inventory investment directly affects your profitability. Instead of imitating the steps of your competitors and building a large-scale inventory in the first few months of your business, focus on finding out consumer preferences. What do your customers prefer? Are they looking for on-the-go teeth whitening products, or do they require an intensive whitening treatment? Are they interested in peroxide-free options? Do they want eco-friendly options such as bamboo toothbrushes and activated charcoal teeth whitening powder?

Knowing what your customers prefer will enable you to address their needs more accurately, and it will ensure a loyal brand following. In the beginning, you can take advantage of low MOQs provided by teeth whitening products manufacturers and offer a wide range of products to your target market. Once you understand which products are fast-moving and more popular among customers, you can streamline the inventory to avoid an excess stock situation.

Working with an experienced manufacturer will enable you to figure out the best-selling products. They can also guide you with stocking products for seasonal demands, provide quick replenishment of out-of-stock products, and even assist you with order fulfillment options. So, spend time choosing the right partner because it can make or break your business.

Best of Luck!