Aetna, UnitedHealth, Humana, Cigna, Anthem, Oscar Health, and Clover Health are giants in the US health insurance market. But this isn’t the only thin...
Aetna, UnitedHealth, Humana, Cigna, Anthem, Oscar Health, and Clover Health are giants in the US health insurance market. But this isn’t the only thing they have in common. Another commonality is that they’ve all developed an app. But is an insurance app just a whim that your company can do without? Or does an app have the potential to solve real-life problems?
An insurance app offers a convenient way for customers to:
Today, an app for an insurance business is a must, not a luxury. Read on to learn about the health and medical insurance market, must-have features for an app, and top insurance apps.
An overview of the health and medical insurance marketUnderstanding your market potential is a key component of making strategic decisions about marketing as well as product development and distribution. We’ve analyzed a bunch of reports and statistics and collected key points on the health insurance industry. Here’s what we’ve found:
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