Spirit producers everywhere are seeking the latest tweaks in product innovation. Exotic wood maturation and unusual flavourings are old hat, it seems.
Recently launched, Belvedere Bloody Mary is a niche spirit created as the base for a classic cocktail.
Lemon Diet
On the one hand it's a ''fast cocktail'': simply add ice, tomato juice and a squeeze of lemon juice to the infused vodka base and - voila! - you have a Bloody Mary; or you can drink the stuff on the rocks, as a muddled drink with cherry tomatoes or any way you like.
Lemon Juice Diet
Brand ambassador Claire Smith says Belvedere's ''propriety maceration process'' is the heart of this ground-breaking brand.
Lemon Detox Diet
''Nothing synthetic or artificial goes into our flavoured vodka,'' Smith says. ''Fresh tomatoes, black pepper, horseradish, chilli, bell pepper, vinegar distillate and lemon [are] used in the creation of the cocktail. All ingredients are infused individually into Belvedere vodka.''
Besides providing the base for a Bloody Mary, it can be used to create all manner of cocktails, Smith says.
''[It's] also a fantastic base for more innovative mixology, providing a deliciously spicy foundation for tropical or herbal drinks,'' she says.
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