Why Most Coaches Cannot Guarantee Permanent Weight Loss and What You Can Do to Change That

Imagine the sales power of guaranteed weight loss results! If you're resisting that concept, based on a long, painful struggle with your clients' yo-yo results, you're not alone.

Why most coaches offering weight loss programs would never dream of guaranteeing results

Have you noticed that practically no weight loss program on the planet offers guaranteed results?

Of course they don't!

If they did, they would have to change their business model drastically, since their clients won't come back year after year. Or else, they would have to file for bankruptcy because of all the refunds they'd have to give.

The reason is simple: They all bought into the old school paradigm that it's all about exercising and calories in and calories out. They act as if there were nothing that proper eating and enough exercise won't be fix. As it turns out, they've been peddling a very flawed system.

The traditional approach to weight loss doesn't work

If the traditional weight loss approach actually worked, there would not be an overweight person left in the country. Or at least there would be very few of them. After all, almost everyone in North America with extra weight has been on a diet at one time or another.  In fact, most of them have lost weight too, sometimes a lot of weight. And yet...

The long-term results are pitiful. And it's NOT the fault of the dieter. They simply haven't been given the tools that would have really helped them lose the weight -- and keep it off.

The reason why the traditional approach doesn't work

Most people who struggle with their weight think of food as the enemy. They also usually hate their bodies. It's a recipe for low self-esteem or even depression. Years of yo-yo dieting have set them up to expect failure, and yet they feel obliged to diet again and again, to beat their body into submission -- as punishment for prior failure.

In the meantime, many people eat to soothe their feelings and improve their mood, only to beat themselves up afterwards. Sometimes they may eat to punish themselves for being overweight. The resulting yo-yo effect can doom anyone to a lifetime of failed diets and self-loathing.

How YOU can change the system and guarantee results for your clients

You probably know that you need to integrate the mental and emotional aspects of the weight loss issue with nutrition and exercise. But how do you go about it?

First, you need to change your own mindset and appreciate the importance of helping your clients change theirs. You need to know how to help them cope more effectively with their emotional issues. You may even have to overcome some mindset issues of your own. After all, you may worry about what will happen if your clients actually lose weight and keep it off. Could you be coaching yourself right out of business?

Fortunately, that won't be a problem. In fact, it's a win-win! If you can truly guarantee results, you'll find potential clients beating down your door, wanting you to be their coach and/or trainer and providing you with more referrals than you can handle.