Remember what Al Pacino said in the movie Two for the Money? He said that the world's rarest commodity is certainty, in an uncertain world. In the movie, Brandon Lang had the job of predicting football game outcomes and advising bettors on their picks.
A bookie’s job is not that different from Lang’s, and while we don’t advise our clients in their betting decisions (that would quickly put us out of business) we do have to get a clearer view on the possible outcomes of games, predict results and use all that information to put together point spreads. There must be a degree of certainty in those betting lines for our business to be profitable. Certainty for you, as a bookie, that you will be able to make a profit regardless of the outcome. For that of course, you must ensure both ends of the betting line have enough wagers. And just how do you manage to accomplish that? Well, selling certainty to both parties.
A betting line must be such that a particular bettor can feel confident enough betting at either end and will pick either one moved by his own interests and affiliations rather than probabilistic superiority.
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In a nutshell, pay per head services are outsourcing your bookmaking business in a way that your players will be able to bet online or over the phone thanks to state-of-the-art booking software and high quality web page design. It also allows booking agents to keep control of all player betting activities through detailed reports available at any time and constantly updated.
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