Mick Lolekonda, a savvy Internet Marketer and Success coach, shares why developing effective leaders is crucial to building a profitable and stable home business in the MLM network marketing industry.
In brick and mortar businesses, profitability and success rests on developing leadership within the organization. As we realize the importance of team leaders in the workplace, the type of leadership developed in an MLM home business is different.
Contrary to a traditional business, leaders in a network marketing business are on the same playing field. They are in the sense because they are CEOs of their businesses just like the person that recruited them. In a traditional business, developing leaders means grooming each employee to be the best at their respective positions. Imagine if suddenly everyone shared the CEO position. This would result in chaos because there’s the need of a corporate structure.
And developing a leader can mean training somebody that could replace the manager.
The total opposite happens in an MLM business as leaders are developed. First the sponsors or recruiters empower the new person with the ability to reach whatever level of income they desire. Even if it means surpassing the income of the recruiters. This kind of support only fuels the fire of the new home business owner to succeed with his new business.
Secondly, it directly benefits the recruiters or sponsors. When they develop more effective leaders, the sponsors get to tap into the full income potential of their MLM business. Meaning their business solidifies with an increasingly stable income due to the duplication process of growing leaders.
Provided the system in place makes it easier to developing good leaders, doing so for a sponsor can be easy. Especially if there’s an effective training system in place that provides the necessary tools for success. When it is the case, all the sponsor is left to do is provide their team members with customer service.
So similar to developing leaders in a world class company, there’s a need to develop effective leaders fast in an MLM business. This means developing a leadership culture where everybody is entrepreneurial and proactive. Where everyone focuses on the results instead of the problems. Simply put, a culture where everyone leads by example, and takes responsibility for achieving results that move their business forward.
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