A Sneaky Approach To Lead Generation With Your Network Marketing System

Are you having trouble generating leads online? Let's talk about a sneaky approach; the network marketing system. Notice, we said nothing at all about being dishonest. But it's definitely not the average "take a look at my business" approach.

It all begins on the front end and how the network marketing system presents itself. It helps people grow their own business and income, instead of loading them down with facts and figures about somebody else's business. That is exactly how the lead generation part works. In exchange for their name and email address it provides, free of charge, training and help on how to grow their own business.

That doesn't sound like a bad deal. Actually, that sounds like a pretty good deal. A large reason why so many fail to make any money online is a lack of any real network marketing training. Knowing about the many marketing techniques out there is one thing, knowing how to use them effectively is another.

And that is where the sneaky part comes into play. During the process of providing help and training a relationship is formed. They start to rely on your advice and training. You start to become the expert and leader in their eyes. And even if you are not recording those videos or writing those courses, you are providing a place where they can be found. Each email they receive will have your name on it.

In time, as that relationship grows and develops, trust is born. When that happens, they are right where you want them. This is exactly the place that the network marketing system steps in and talks about your business. By this time your prospect knows you and trusts you, and they may even have come to rely on you for your information and training. At this point your business is presented as a solution instead of a product. You are not selling something to that person, you are simply providing help to them in the form of a business opportunity.

This still might not sound very sneaky to you. Keep in mind though that what is happening here is psychological in nature. Rather than being a salesperson trying to make a buck, you are being a friend and helper. A person might watch a commercial dozens of times and never really pay attention to it. But when a friend says the product or service is great the person will pay attention and even consider it.

Imagine that you need someone to build an addition on your house. You hear about three people that can do the work for you. But only one of those people come highly recommended by a friend of yours. Most people, regardless of the facts and figures, will choose the person that comes highly recommended and has done work for their friend in the past.

In one of his training sessions Mike Dillard said that the easiest way to sell a drill is to teach someone how to make a hole. Nobody starts off thinking that they need a drill. They begin with the problem of needing to make a hole. So then your job is to help teach them exactly how to make that hole (and on the sneaky side show them that your drill is the solution to their problem).