Build a Solid Brand for Your Virtual Business

Build your brand around a real person - like Martha Stewart, Queen of her own Omnimedia empire (magazine, syndicated column, and TV Show), Martha reigns supreme over every aspect of domesticity: things like home decor, home entertainment, and home crafts. 

Since going public (MSO), Martha Stewart is now worth billions, which simply means she's financially secure for the remaining of her baking years.   

Communicate your brand's personality - You can convey personality with your unique product and service offerings, be clever in your presentation, offer a strong guarantee and other qualities that represent promises you know for sure you can keep. 

Example:   Martha is known for: 

• doing everything right
• doing what she does meticulously
• being strict (doesn't fool around, passionate and serious about what she does)
• an in-charge personality
• having a love for detail that makes something as mundane as setting the table, fascinating

Establish credibility - - keep your promises - if your customers don't have a firm foundation of confidence and trust in your brand, rest assured that your customer loyalty will suffer greatly. 

Rely heavily on public relations - if you've worked hard to build a solid brand for your company and your personality is regarded as intriguing and creative, opportunities will open up for you to be profiled in magazines, newspapers and other media outlets. 

Stay focused and don't lose sight of your original values - Deliver what you say you can deliver and do what you say you can do.