Can You Make Money With an Ugly Website?

There you are, friend.  You have completed your first website.  It is a labor of love, and it is based upon some quick learning in HTML.  To you, it is a masterpiece, though.  At least it looked like one late last night--a real money maker.  This morning, though, you must recognize that it is kind of an eyesore.  It doesn’t have the polish, panache and professional feel of those fancy affiliate marketing websites.  It doesn’t have video.  It doesn’t even have sound.  Not a peep.  It doesn’t have any fancy animations floating across the screen.  Why, it’s not even very color-coordinated.  Design and color were never your specialty.  You were more of a “brass tacks” kind of person.  Get the job done.  Finish on schedule.

And there it is.  An eyesore.

Well, cheer up.  You do not need to have a beautiful website to become a master in sales.  And if you have created a site to promote affiliate products, you ware probably way ahead of the game among your competition just because you had the drive and courage to try.

If you ugly site is loaded with great content, you probably need not worry.  Internet customers are not connoisseurs on beauty and taste.  What they want is the product or service that will get the job done for them.  Will yours?  We’ve already established that the website is an ugly one, but will it draw in the customers your are seeking—marketers with a need to fill?  Is your product a spectacular one that will offer great value or be a time-saving miracle?  Will it help pave the way to success for your customer?

Why, that ugly as sin site might turn out to be a veritable goldmine after all.  Are you offering something free to attract attention from discriminating customers?  Are you giving a discount on a popular tool, so that desperate shoppers will beat your door down?  Do you have a great capture tool to scoop up the names and e-mails for your mailing list?  That will be useful to you later on as your income begins to spiral upward and upward.

In short, don’t be depressed if your website is not a great beauty, and will never win any competitions for thoughtful design.  It’s yours.  You made it yourself.  Just fill it with great content that the search engines can register and reward you for (with traffic), and you’re on your way.

Beauty isn’t everything.  Next time out, you may want to make room in you budget for a web designer (or a brilliant techie college student if that is all your budget can allow right now) to create a thing of beauty.

A lot of fortunes have been made with ugly websites, and you should certainly remember that.  Everyone has to start somewhere.  Lessons learned through trial and error today will reap rewards tomorrow as you dazzle your marketing prospects with your technical expertise—acquired the best way, from honest sweat from good old-fashioned trial-and-error.

Happy marketing!

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