Mastering Time Management in Internet Marketing

The Value of Time in Internet Marketing

"Time is more valuable than money. You can get more money but you cannot get more time." - Jim Rohn

The journey to earning an income online encompasses three distinct phases:

1. Product Acquisition
2. Product Presentation Development
3. Product Promotion

Whether dealing with physical goods, digital products like eBooks and software, or services such as membership sites and web development, each phase demands dedicated time for learning and execution. It's imperative to pinpoint your current phase and concentrate on its completion before moving forward.

Phase 1: Product Acquisition

Choosing a product, whether your own or an affiliate's, requires research to identify market demand. This could involve surveys or analyzing search term popularity. Once a product is selected, it's essential to resist the temptation to continue searching for alternatives and instead, focus on the next steps.

Phase 2: Developing Your Product Presentation

After selecting a product, the next task is to craft a compelling presentation. This typically involves creating a website, setting up email autoresponders, and possibly a newsletter. While striving for perfection is admirable, it's more important to reach a "presentable" level and then shift gears to promotion. A stellar product and presentation are meaningless without an audience.

Phase 3: Promoting the Product

The final stage is all about visibility. No matter how exceptional your product and presentation are, they must reach your target audience to generate results. This stage is not the time to get sidetracked by continuous tweaks to your presentation or product offerings. Instead, focus on a clear promotional strategy and its execution.

Here are some promotional activities you might consider:

• Writing two newsletters each month
• Running a weekly solo ad
• Acquiring 500 double-optin subscribers monthly
• Managing a Pay Per Click campaign with a set budget
• Posting three new blog entries weekly
• Creating ten new web pages each week

Staying on Track: Tips and Strategies

To maintain focus and efficiency, consider these tips:

1. Name Your Project: Assign a final or code name to your project for personal significance.
2. Know Your Phase: Recognize whether you're in the acquisition, presentation, or promotion phase.
3. Use Checklists: Ensure all tasks are completed by using checklists.
4. Define Promotion Actions: Outline specific steps for your promotional activities.
5. Track Results: Monitor traffic, click-through rates, subscribers, and sales. Use a spreadsheet to track costs and calculate return on investment (ROI).

A spreadsheet can serve as a template for planning your promotional campaign and as a business gauge to assess its effectiveness. By understanding the three stages of internet marketing, employing checklists, and tracking results, you can optimize your time, effectiveness, and profits.

The Unspoken Statistics of Internet Marketing Time Management

While the article outlines the importance of time management in internet marketing, it doesn't delve into the statistics that highlight the challenges and successes marketers face. For instance, a study by Social Media Today revealed that marketers spend an average of 1-2 hours writing a 500-word blog post, but the time can increase significantly for longer, more in-depth content Social Media Today. Additionally, according to HubSpot, marketers who prioritize blogging efforts are 13 times more likely to see positive ROI HubSpot.

By incorporating these insights and strategies into your internet marketing endeavors, you can not only manage your time more effectively but also increase the likelihood of achieving your business goals.