What is a niche market search engine? It is a search engine focused on a specific industry or topic.
What many people don't realize is that these engines can and do produce traffic, and they contain traffic that is very targeted. Anyone who checks their weblogs to see where their traffic is coming from knows that targeted traffic converts at a significantly higher rate than non-targeted traffic. The point is quality is better than quantity. Business owners should focus their marketing efforts on attracting targeted traffic.
A good example would be if you have a home business, advertising on a site related to home business like www.buzzseek.com would bring more targeted visitors to your site than a general search engine. Niche engines are not as large as the general search engines like Google and Yahoo but they can still work quite well with your marketing campaign by directing targeted visitors. It’s only natural that these industry specific search engines are smaller than general search engines because they focus on a much smaller market. The bonus to advertisers is the benefit of reaching a highly targeted audience. If you are searching for a specific product you are bound to find what you are looking for at a targeted site.
Imagine the targeted traffic a casino owner might get from a search engine focused on gaming at www.rabbitluck.com. To find industry specific search engines simply type in Search Engine Directories in a search box and you will find a number of resources that specialize in niche market search engines by market. Here are a few examples: http://www,allsearchengines.com or http://www.searchengineguide.com
Targeted traffic is what its all about, so if you are looking for a specific product or advertising one consider using a niche market search engine.
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