Self-promotion for musicians has always been a process of discovery. In the world of advertising and product marketing few unsigned musicians have a real grasp of the efforts required to begin promoting themselves as a product to a network of fans who will follow their progress. These duties have forever been the responsibility of record company artist & repertoire departments.
Self-promotion for musicians has always been a process of discovery. In the world of advertising and product marketing few unsigned musicians have a real grasp of the efforts required to begin promoting themselves as a product to a network of fans who will follow their progress. These duties have forever been the responsibility of record company artist & repertoire departments.
We all know what's changed! Touring musicians value the internet for its ability to even out the playing field but then find out the difficulties of wearing both the creative artist hat as well as the three-cornered hat of the business world. The three elements of the three-cornered hat are:
1. Creating & rehearsing a professional act 2. Developing solid booking & touring connections3. Promoting & advertising for success
As an unsigned musician I have always been interested in alternative income streams - anything to keep my dream alive! You won't find this information in the musicians classifieds or at musicians referral services. Internet marketing provides an opportunity to help recover some business expenses.
We all hear about the "make huge money fast" schemes on the internet. How many people really trust the hype? For independent artists and touring road warriors there really are very few business opportunities that will actually cover expenses and allow an artist the creative space to keep working and improving an act. The craft of consistently producing quality material and staying organized is time-demanding.
I've tried many different online business opportunities and found most of them to be labor-intensive - especially anything that requires building an endless downline or filling a matrix that constantly suffers from attrition ( people bailing out faster than you can fill the boat ). So many participants - so little time. When traveling you are mostly in between web connnections so you need a way to make the MOST income from the LEAST amount of online activity. But few set-it-and-forget-it programs ever result in substantial income.
Any successful path to internet-based business will require a clear plan for website traffic-building. Getting traffic requires target marketing - which means developing a good response from highly profitable niche markets in every corner of the world wide web. However that is only the first step. The next step is the one hardly anyone is ever encouraged to take because it reveals that most instant profit-promising ad copy is designed to target impulse buyers.
What is the next step? Relationships! Difficult to nurture in this attention deficit age.
Relationship-building is the conversion key. You can have a thousand website hits but without converting prospects into committed partners the profit line stays flat!
This is where the rehearsing, touring, self-promoting performing artist has the edge. We are meeting new faces all the time and chance opportunities arise to have relationship-building conversations much more often than most of us realize.
We must take the challenge!
Start focusing on the real advantages of consistently meeting that one individual here and there who will be wide open to learning about and participating in your adventure - die hard fans make enthusiastic associates.
Using a successful internet business that has a proven, working track record will be the only way you can interest other prospects in joining you. When you finish your management duties and you go to your corner looking for clear direction on how to get started visit the link below for information and adventure!
