The first paragraph of this article provides a brief summary of the content. If you require a specific task for your website, such as a custom logo, a unique script, or a new database, you might want to consider bartering for the project before reaching for your wallet. Over time, it has been proven that virtually any specialized web task can be accomplished for free through bartering. All it requires is a bit of effort and creativity.
My journey into the world of bartering began a few years ago when I needed a website translated into Spanish. Initially, I looked into several commercial translation services available on the web. However, after some research, I discovered that a neighbor of mine was professionally fluent in Spanish and was also a novice to the internet, eager to establish a web presence. We struck a deal: in exchange for translating my site, I would guide him through the process of setting up his own website.
Since then, I've bartered numerous deals for various projects for my sites. As a result, I've managed to complete many essential tasks for free that would have easily cost thousands of dollars if I had simply purchased the services from a commercial company.
The first step to start bartering for web-related work is to identify your strengths and areas of expertise as a webmaster. Many successful site owners are capable of performing various tasks on the web, from writing HTML to promoting their sites via search engines. However, most webmasters have at least one specific area in which they excel. This could be creating graphics, strong writing skills, or being an HTML guru. If you have at least one web-related area in which you excel, then the odds increase that you'll be able to leverage that skill in successful barters on the web.
Even if you don't excel at any given web-related task, it's still possible to succeed in bartering. Many successful website owners often have a long list of typically mundane, clerical-type chores that they never have time to get around to doing. Perhaps their site needs a thorough proofreading, or they need someone to spend a few hours researching their site placement under various keywords in the various search engines out there.
One of the advantages of bartering for web-related work is that the longer you're on the web, the more barter opportunities emerge. I've been running websites since 1996, and over the past few years, I've accumulated a sizable list of experts who specialize in many different areas who I can always approach for barter deals.
For instance, since my initial barter deal to have a website translated into Spanish, I've developed a number of contacts among people fluent in various languages. Through barter deals, I've managed to get web content translated into various languages over the years, including Swedish, French, and German.
I now have a number of barter contacts who I can approach for virtually any sort of specialized task I need: whether it's a custom logo, a new HTML design, help with a database, etc. In short, bartering has saved me thousands of dollars over the years.
The lesson I've learned is: never underestimate the power of bartering for any specialized web-related tasks you need performed. The longer that you're on the web and the more contacts you build up, the greater the odds that someone you know can perform a specific task for you in a barter deal. Used to its potential, the art of web bartering can save you a lot of money over the long haul.
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