Why You Need Your Own Website

Every now and then, I get asked the same question over and over again from one of my new students. My not so new students that I have mentored already know the obvious answer. I still tell everyone the same answer every time I hear that same question.

Here is the scenario. We’ll call this person “student”.

Student: Why can’t I be as successful as some of the other marketers on the Internet? I work as hard or even harder then they do but, my downline and my sales seldom produce anything.

Coach: Are you being consistent about promoting your site?

Student: I’ve done everything that I know to do. I have mailed out on dozens of safelist regularly, joined banner clubs, even run the hit exchanges daily to the maximum. Still it seems nothing is happening for me.

Coach: Hummm…. What’s your website address? I’ll take a look.

Student: It is http://www.thecompany.com/ID?xxxx .

Coach: No, I don’t mean the companies site. I’m talking about Your site.

Student: Oh, I don’t have one.

Coach: Bingo!
How are you going to control anything that you don’t own? You Can’t.
How do you introduce yourself and your product so that your prospect feels comfortable with doing business with you? You Don’t.

Student: But the company does that for me. Even includes a follow up of 5 or 6 messages through their auto responder system on my behalf.

Coach: Those are templates. Are you a template or an individual wanting to do business? The last that I was aware of is that you are an individual, not a template. Your prospect shouldn’t be treated like a boiler room template either.

Student: Well, I’m an individual and I would prefer to do business.

Coach: Then get your own site to introduce yourself first. Then you add your products and services. When you walk down the street and run into someone that you haven’t met yet, do you say “Hello, how are you?” Or, do you just simply throw one of your products in their face?

Student: I say “Hello”, of course.

Coach: Bingo, again!

Let me shed some light here about doing business on the Internet in the “Real World”.

Understand that there is nothing like doing business on the Internet. The vast opportunities are virtually limitless. The Internet can take you to a level of realism beyond what you can even dream about.

But always remember, the internet is only a Tool in which we transmit and receive information. It is “Cold Blooded”. The internet does not have emotion, desires or the lack of any need. Not any more than it can breathe, cry or hunger. It does not laugh, be happy or get sad. It does not interact personally on any level. It is only capable of performing the commands that you give it. It is “Cold Blooded”.

The only time that you can expect a person (warm blooded) to interact with something cold blooded is that if that person (warm blooded) expects to gain something. Like at an ATM machine. People use tools (cold blooded) to get something, not give something. So, unless your prospect was a lizard (also cold blooded) don’t expect him/her to give you nothing more than a small pittance of their time and even less of their money.

You have been expecting a tool to be warm blooded for you. That kind of scenario can not and will not happen for you in the real world. In essence, you have murdered yourself in cold blood.

You and your prospect are “Warm Blooded”. And as the “Warm Blooded” creatures that we are, we seek out “like warm blooded” creatures that are like ourselves to associate with. And so you would also suspect, warm blooded creatures need nurturing along the way. It is our human nature. We cultivate ourselves on nurturing. Before you would conceder opening your pocket book, wouldn’t you expect some sort of introduction along the way of the individual that you were about to do a financial engagement with? Certainly, you would. You would want to feel comfortable with the person you were about to do business with.

By the way of your own web site (the tool), you can properly introduce yourself to your prospect. Then you present your product or services. If your prospect feels comfortable with doing business with you then they will more than likely purchase from you.

I guarantee that if you were to take the time to ask any “Super Affiliate” or the “Marketing Gurus” at what time did they have a turning point and start to become successful, they would tell you it was when they had created their own site and introduced themselves properly and then introduced their products. And they stuck with it long enough to make their Name familiar to their visitors. I know, because I asked a few of them myself.

In a simple answer to why you need your own website, so that you can gain control of your own destiny. To be able to customize your follow ups with your prospects and to be able to freely communicate with them. To build with your prospects the level of trust that is mandatory for your success. Need I say more?