Writing Short Info Reports

People want information, they want it quick, frequently in short
form, and straight to the point. Its no wonder that they go
straight for a computer connected to the internet to find
anything from how to grow tomatoes to choosing a web host.

As a home business owner, this "information revolution" as I like
to call it, is only to your benefit. After all, you are in the
business of trying to give people what they want time and again.
So, give them the information they crave.

Now, e-books are a wonderful way to , but in the spirit of the
Infopreneur, short high content reports which I like to call
info-reports are perhaps even better. If formulated carefully,
they can even be put to use to literally explode the size of an
opt-in list of subscribers. To proceed you simply develop several
high content short reports, targeted at a specific market which
you would like to add to your subscriber base, and give it away
free just for subscribing to your newsletter. With content, and
the word "free", many people will flock to subscribe. Best of all
this is a win-win situation: You pick up valuable subscribers to
interact with on a weekly basis, and your subscribers receive
valuable information from you.

So, how is it done you ask?

Report Ideas

Almost any idea you have can be made into a short report.
However, not every idea is in demand.

Try this out.

Sit down with pen and paper in a quite location. Yes, you read
correctly. I said pen and paper. It is easier from a work
perspective to sit in front of your monitor, but past experience
has taught me that the creative side of my brain works better
with pen and paper. Of course it is up to what ever works for
you.

Now, write down a short list of topics that you are semi-familiar
with. I say "semi" because you can always perform a bit of
research to learn more. These topics can be on anything:
gardening, cooking, computer programming, specific hobbies,
construction, research, medicine, etc.

After you have made your list, weed out the topics that are not
associated with your business. For instance, if your business is
computer programming, you probably don't want to focus on
creating a short report on gardening. The reasoning here is to
target your market. Gardening info is not targeted to the
computer programming market.

Now pick one or two topics, open a word processor, or even your
notebook, and start writing every little bit of information you
know on the subject.

Putting It Together

I recommend structuring your report similar to a book report.
Remember writing those in school? Why a book report? The focus
here is short and informative. This isn't creative writing. You
don't want to go off on some tangent about literary prose. Short,
concise, and highly informative information to guide others is
what works here.

Format And Packaging

Format is somewhat of a personal preference. But, keep computing
platform in mind. There are numerous e-book compilers, many free,
that can be used to create a small exe file of your report. The
advantage here is that it can be created in web page format and
then compiled with links that when clicked will actually open in
the e-book window. One downside however is that as far as I have
been able to tell they only compile in PC format. So, anyone with
a Mac will not be able to view the file.

I have used Easy e-Book Creator for several short reports. It is
simple and easy to use. I create the pages in HTML format using
Microsoft Frontpage and then compile. If you want the full
version without the Easy e-Book Creator logo and with added
security features, you can purchase a license for about $20. The
resulting e-book is in exe format. e-Book Compiler also has a
free trial version. I however was not as happy with it.

PDF is essentially universal. Just about anyone these days can
open a pdf. The problem is that pdf file creators are rather
pricey. An alternative is the Microsoft Reader plug-in for Word.
Microsoft is attempting to compete with Adobe in creating a new
standard. The software is free to download from Microsoft at
http://www.microsoft.com/reader/developers/downloads/rmr.asp .

Distribution

After all else is done, its time to get your report to market.
Now, there is not a single definitive way to do this. I use e-
zine advertising, classified ads, pay-per-click, and traffic
exchanges to advertise short reports in the hopes of pulling
interested readers to sign up for the e-Kinetic E-Zine. What is
great about this method is that it truly is win-win. I gain new
subscribers who I get to share interact with through the e-zine,
and subscribers receive valuable information at zero cost.