2much.net Upgrades Market Strategy And LiveCamNetwork Software

(Montreal) July 5, 2004 -- 2much Internet Services is planning a significant change in marketing strategy over the coming months with the advent of its LiveCamNetwork 2.0 video chat-site software package upgrade.

"Less emphasis is going to be placed on the company and more on the company's product," stated Greg Jones, in charge of Media & Communications. "Especially now that we are offering different buy-in options to meet the growing interest in Internet commerce."

LiveCamNetwork 1.9 is a software package intended for Internet entrepreneurs ready to exploit the possibilities of an on-line, charge-per-minute, live video streaming website. 2much.net websites are also available for sale as units to newcomers unfamiliar with the web who nonetheless want a taste of e-business.

Jones cites explosive growth in sales and productivity since the October 2003 release of LiveCamNetwork 1.9 as a reason for the change in marketing. "I think the release of version 2.0 is going to have a similar impact on the present state of affairs," he said. "Originally, the emphasis on the company was a result of the uniqueness of the package. Consumers weren't aware of what we had. We offer everything a revenue-generating live video website needs. No one knew they could look for everything in one package. Now that 2much.net's profile has grown thanks to 1.9, we can push the company to the back of the shelf and show off the product."

The company plans to stake an even larger claim of the market this year. "It's almost inevitable," said Mark Prince, 2much.net founder and CEO. "It's something no one else is offering, and IT is reclaiming a foothold in the economy in 2004."

Slated for release one year after its predecessor, LiveCamNetwork 2.0 will apparently be more than an upgrade. "The difference will be felt at the tips of people's fingers. They thought 1.9 was a smooth, powerful machine. But it's a clunking Frankenstein compared to LiveCamNetwork 2.0," said Prince. "The difference is in the approach. We're not just plugging in here and there. Or fine tuning this or that process. The program is being entirely rewritten to be a lean, mean streaming machine."

"Technology is catching up with what our software can do, " said Jones. "LCN 2.0 will leave 1.9 eating dust. Our goals, especially on the technological side, are finally attainable."



###