4 Reasons Why Internet Marketing is an Important Part of Website Development

When searching for a website development company in Toronto, look for web designers who have a working knowledge of Internet marketing as it is an incredibly vital aspect of website development. There are many reasons why Internet marketing is such a critical component of the web design process, and in this article, I am going to provide you with five reasons to consider working with a website development Toronto company that specializes in Internet marketing. These reasons primarily include online advertising through Google AdWords campaigns, pay per click marketing, social  media marketing, and local listings. Keeping these four reasons in mind for your website development Toronto project will yield you a higher return on investment than if you did not.

#1) Google AdWords Campaigns
Google is the number one search engine in the world and accounts for a great majority of web traffic, which is why a Google AdWords campaign should be part of your website development Toronto strategy as it can help you market your products and services to targeted consumers looking for what you have to offer by driving potential clients to your website at a faster rate. Google AdWords are small image and/or text advertisements that show up on the right side of Google search results. It’s kind of like advertising in a magazine or a newspaper, but the only difference is that with this type of online marketing medium, you have to target specific keywords in order for your ad to be displayed to a user.

#2) Pay Per Click Marketing
Another Internet marketing strategy to incorporate into your website development Toronto strategy is pay per click marketing which is a form of online advertising that is used on websites in which the advertises pays the host website every time a web user clicks on their ads. A good Toronto web development company such as 365 Web Designs can create these ads for you so that it is not only visually captivating but encourages users to click with compelling copywriting. This Internet marketing strategy is a good way to generate more targeted traffic to your website in addition to creating brand awareness for your product or service.

#3) Social Media Marketing
Millions of your consumers spend hours on end on social media sites like Facebook or Twitter, so it only makes sense for you to take your business message to where are all the potential clients are hanging out. This is a great Internet marketing strategy to get your name out as it creates back links to your website which increases the authority of your website and can potentially help boost your page rank in search engines. More conversations about your business happen in social media platforms than anywhere else which is why it’s important to incorporate this strategy into your website development Toronto mix.

#4) Local Listing
Developing a local strategy is just as important as a world wide web strategy for your website development Toronto project. It’s often times forgotten and overlooked. By getting listed in local directories, you improve your chances of getting found online and tapping into a network of potential clients that are close to home is huge because it helps you build ties within your community, enhances your social media marketing through word of mouth, and you become recognized in your area as an expert in you field or industry.