Are your SEO Efforts Improving SERP Rankings of Website?

A process that is used for optimizing your website or webpage to get the good Ranks in Google or other search engines by constructing the effective marketing Campaigns is viewed as Search Engine Optimization (SEO). SEO is focused on 2 important factors; one is On-site Optimization and second is Off-Page Optimization.
In On Page SEO, we may include the exact and associated keywords/key phrases in the overall website or webpage that are primarily based on the subject of your website. e.g. if your website is delivering web development services and people who are seeking for same services can use the terms "Top Web Development Company" or "Website Development in USA" and you can add these sort of key terms in the content of your website including page titles, meta, headings and all over content. 
On-page SEO also demands consistent addition of new contents in the website and little bit changes in the existing content to make the user involved in your website and get the higher ranks in Search engines. Page Title, Meta Description and Website Content is the most significant part of the On Page SEO and all these must encompass the keywords/key phrase for which you want your website to be shown in the top results of Google or any another search engine.
Your web site content should be unique that can offer quality information to User and Search Engines as well to acquire your required results in search engines. Unique and interesting website content is most important. For acquiring quality content for your website you can hire a qualified content writer who can supply quality content as per search engines guidelines. Good content must be crafted in a way that is linkable and if your user is not able to link with your content you would possibly not get your expected SERP Ranks.

Approach of placing content on another website that is related to your website and acquiring a link back to your webpage is viewed as  Off Page Search Engine Optimization. Key aspect of the Off Page SEO is the Link Building and is the most essential factor to get your desired results in Search Engines. Most of the Search engines give weightage to back links and some does not grant weightage to Link Building. You can start using the Articles submission, Press Release Submission, Web Directory Submission, social bookmarking, video and images submission and some other strategies and most essential is where you submit your website link that should be your pertaining website.
Also, while creating back links, make sure you submit the website in best suited category as Quality Back links are more significant than quantity of back links as quality back links will improve the visibility and popularity of the website. You will have to be very careful while using these Off Page SEO Tactics as using in unsuitable manner may lead to penalties by Search Engines on your website and you probably will not be able to get your website rank in major search engines.
Almost every Business that has online presence has goal of ranking in top results of Search Engines to get the targeted Visitors. So as to rank well in search engines or Google, your website pages must be indexed in Google and if those are not indexed search engines will not come to find out about your website and will not give ranks.