Does hiring of paid users by “Pay Per Click Company” always turn out to be a raw deal?

Jul 16
08:08

2012

jennifer obodo

jennifer obodo

  • Share this article on Facebook
  • Share this article on Twitter
  • Share this article on Linkedin

Pay per click is an ideal example of modern day advertising and is responsible for success of many ventures that are trying to foray successfully into the commercial world through e-retailing.

mediaimage

Pay per click has gained so much of popularity in the past few years that now every small as well as big enterprise is resorting to it. Nevertheless,Does hiring of paid users by “Pay Per Click Company” always turn out to be a raw deal? Articles this scenario has led to lot of competition and this leaves online marketers with no other option but to hire the services of a Pay Per Click Company that is professional in doing the best for your pay per click ad.

Now pay per click companies can be divided into two categories; one that will work on your advertisement and try to lure the users through exemplary ad presentation and the other company that will work on your ad and at the same time will send paid visitors to your website. Now let’s delve in the latter category and try to analyze whether such pay per click companies turn out to be profitable for you or not.

Paid users by Pay Per Click Company

Actually for any online visitor there is nothing better than surfing the net for fun and information and also getting paid for it. If you think practically, there are around 80% surfers who would not miss an opportunity like this where they get paid to visit sites. However there are certain clauses for hiring these visitors; like they will be subscribed certain websites by pay per click company for clicking and for each website the user has to stay for certain time on the pay per click advertisement to convert their presence into clicks for the advertisement. When these clicks will be generated, the website owner will pay a certain amount to the pay per click company.

Now this whole affair appears very simple but for any pay per click ad not all category of users will work for them and that is why it becomes essential to ascertain what category of users your pay per click company is sending to your website. Actually there are pay per click companies that proffer a very comfortable deal for webmaster trying to promote through pay per click ads. However, most of them in quest of earning faster and assured revenues make use of any user (whether the user is interest in that niche and product or not is immaterial to them) and in this bargain the website that needs promotion ends up with fake hits and not actually gain as the conversion here would be next to nothing.

However not all pay per click companies provide fake hits and there are quite a few that have gained fame for providing real hits. Actually these ventures choose users who are interested in a niche and send them to their desired website. This is a profitable deal for the pay per click company, the website that needs promotion and the users too. The users get money for clicking and also get to view websites that interest them and if they find the content of the website relevant then they register to it too. For websites, the ads get definite and targeted clicks and the pay per click company gets its revenues.