Do you know why the majority of people use the ... The majority of people use the Internet to do some type of ... In other words, to read. Now, how can you use this ... to your advan
Do you know why the majority of people use the Internet?
The majority of people use the Internet to do some type of
research. In other words, to read.
Now, how can you use this knowledge to your advantage?
Simple. Give people what they want! Provide plenty of
good, quality, free content on your website and refresh it
regularly.
What's free content?
Well, free content can take on many forms, from e-books to
free advice and everything in between. However, what I'm
talking about is free content in the form of articles.
But they shouldn't be just be any kind of articles. The
articles should closely match the theme of your website. For
example, if your website's theme is about Internet
marketing, then you would have articles relating to
advertising and marketing.
If your website's theme is about computers, then you would
have articles relating to the service and maintenance of
computers, and so on and so forth.
So, where do you get free articles?
Well, you could always write your own. It's really not that
difficult. However, if you find writing your own articles
too daunting a task, there's a million places on the
Internet that can provide you with free content. Here are
just a few:
http://www.articlecity.com
http://www.ideamarketers.com
http://www.ezinearticles.com
http://www.goarticles.com
http://www.site-reference.com
Also, capture your visitors names and e-mail addresses. How?
Start your own ezine or newsletter and ask your visitors to
subscribe.
Since people rarely purchase anything the first time they
visit a website, capturing their names and e-mail addresses
will give you countless number of opportunities to keep your
name and the name of your business fresh in your customers
and prospects minds.
And don't be afraid to have a fee-based ezine or newsletter.
Remember, the true value of anything is in the eye of the
beholder!
By giving before you take, you'll put your visitors in a
much better frame of mind to receive your offer.
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