Global Trends for Online Marketers
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http://annettapowellonline.com - We are now approaching the last quarter of the year,
and if I would ask you about the results of your online marketing efforts, can you honestly answer me straight in the eyes?
Every business owner wants to make the most out of their Internet marketing efforts especially if they have been spending their money on hiring staff to assist them with content, lead generation and attending to their online and phone customers. To keep you ahead of the game, you must be equipped with the knowledge about the ongoing trends online.
As we all know, technology are continuously evolving. These days, we are swamped with gadgets that are constantly being upgraded and improved. Thus, you have to tap these Internet tools such as mobile devices and tablets among others. Make sure that your content is able to reach these devices. However, you still wouldn’t want to exclude television from your advertisement or information campaign. Televisions are still effective means of promoting your business since a lot of people still keep an eye on these very first high-tech screens.
We have also discussed about using deals or coupons to attract customers and eventually convert first time buyers to regular customers. Since almost everywhere in the world, people are still recovering from an economic downturn, this year will go on as a season of bargain hunting thus you will be getting your own share of customers by coming up with strategic deals.
The next skill that you must hone is somewhat related to the former paragraph. Nowadays, people are nearly reluctant to open their emails or answer phone calls because they expect that this would be just another sales effort. The trick thus is to help now and sell later. Just like what I am always saying in my blog, you have to learn to tug their heart strings. Know what they want. Understand what they need. When you do, be the first to offer genuine help. Teach them the ways to succeed. Be the person who they can lean on. Be a reliable resource person, someone who they can seek professional advices from. Once they personally experience what you can do for them, they will be the ones to initiate purchasing your products or utilizing your services and this time, not for free.
These are just some of the global trends in the online world. As time passes by, there will certainly be a lot more innovations. When this happens, make sure you know something about these changes.
For more information on global trends for online marketers, go to http://annettapowellonline.com . See you there!
Take care,
Annetta PowellYour Professional Success Coach