HARNESS THE POWER OF RSS MARKETING

RSS Marketing is one of the most popular buzz words in the world of online marketing, yet it is often misunderstood by internet marketers and overlooked by internet users. Few companies know how to use this marketing weapon to their full potential.

RSS feeds are so powerful because they can be integrated with key elements of the internet marketing mix ,like search engine marketing, internet advertising, e-commerce and digital public relations, with a view to enhance their performance.

Before trying your luck with RSS marketing is convenient to know how it works, get familiarised with it and understand the benefits that it can bring you for your personal use.

RSS files submission (Really Simple Syndication) is essentially a tool that syndicates content, structured in a specific way ( XML code) to anywhere in the world with the click of a mouse. That means that you can get updates, through a visual alert from your computer, about your favourite blog, stock market news or the latest results of your favourite football team. The main advantage that feeds readers have over e-mail is that you do not have to deal with spam or viruses and you can easily un suscribe at any time. It is also completely anonymous as the publisher has got no information about who is reading or any means to retrieve any personal information. Now that you have seen what advantages RSS feeds can bring to you as personal user it is time to talk about what RSS Marketing can do for your business.

First it is convenient to establish that RSS is essentially a ” pull” marketing channel as end users need to actively subscribe to an RSS feed.  It is still an incipient web marketing technique and its benefits are really evident in the following areas of your internet marketing mix:

- Internet Advertising:  RSS submission provides internet marketers with the chance to create customised digital catalogues of your products so your customers can check out the latest product releases that might be of their interest. Moreover since RSS feeds can be dynamically generated you can track the interest of your subscribers on an individual basis which allows for a greater customisation therefore increasing the chances of selling.

- Affiliate Marketing: By providing your marketing partners with RSS feeds of your products, they will have a better chance to promote their products and make a commission whereas you reach a wider target audience. Everybody is a winner.

- Online PR: Nowadays news reporters get constantly bombarded with e-mails, so RSS feeds represent a smoother way to deliver press releases.

- Search Engine Optimisation:  There are quite a few RSS specific directories available that will introduce your website to potential new customers; this has the additional advantage of providing you with outbound quality links for your website.

- Customer Analytics:  RSS metrics, like subscription or click through rates, are an excellent medium of getting an insight about your customer’s behaviour. This will allow you to determine which RSS feeds are performing better.

As we can see RSS Submission is a very powerful web marketing tool which has many business benefits. It is worth adding that RSS is very cheap and sometimes free to implement.