How to Create & Optimize an SEO-friendly Title Tag - Digitactix

The Title Tag or page title or meta title is a crucial part of any SEO strategy. It has a vital SEO-value than most people can even realize. A poorly written, missing, or copied page title can have adverse effects on the overall SEO result. So here are 6 key aspects to consider when you are optimizing the meta title. But before going deeper, let us discuss what exactly a title tag is, its importance, and some other relevant topics for your better understanding.  For more detailed insights, reach out to the best SEO company in India.

What is a Title Tag?

The Title Tag or meta title is the HTML element that is used to name the title of any webpage. In its raw form, it looks like the following:

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It is placed on the topmost section of any webpage and indicates the subject or the content of that particular page to the readers as well as search engines. 

Where Does a Title Tag Appear?

If you want to draw your target viewer’s attention from the time they initiate a search, you need to know what are the places that the meta title appears. And as you are aware of the places you’ll know its importance and create a suitable title for your webpage. Apart from your website, the title 

tags appear on a few other places like, on the browser tab, on the search engine result page (SERP), and also when the web page or link is shared on social media. 

On Browser Tab: The webpage title appears on the browser tab. So naturally, this title has to be very eye-catching and compelling so that it hooks the readers’ mind in and stays in their mind in a very simple yet striking way. Here’s how it looks on the browser tab.

On SERP or Search Engine Result Page: As the search engine indexes your web page, the page title is displayed on the SERP. On Google, the meta title is a blue clickable text that redirects the user to the concerned webpage. Hence you should have a compelling title that also acts as a headline and attracts the viewers to click on it. Your web page title should be unique. Check how it looks on SERP.

On Social Media: On Social Media, a web page shared uses the title tag as the anchor text. Hence, it’s important to create an accurate and descriptive meta title with which your readers can easily identify the topic covered. Below is how the page title appears on social media.

Why is Title Tag Important?

A page title is a key factor for the successful execution of the SEO strategy. It reveals the topic of the web page to the readers as well as to the search engines. After reading it, a searcher decides very quickly whether he has to click on it and dive deeper or just skip it. It also indicates to the search engines about the relevance of a web page to the searcher’s inquiry. This is the reason why meta titles should be exact, catchy, descriptive, and relevant to the web page’s content. Also, it is the first thing a user notices, so you need to take this chance to create a positive first impression on your potential visitor’s mind. Partner with the leading agency and get the best SEO services in India. 

Is There Any Difference Between Title Tag and H1 Tag?

Of course, there’s a difference between the Page title and the H1 tag. Both of them are completely different HTML tags and are used in different places. Still, there’s confusion between these two among people since from the copy perspective, both are the same. But the title tag appears on the SERP while the H1 tag is shown on the actual web page as the title or headline. We have already given examples of title tags, so here’s an example of the H1 tag. Check the below image of the H1 tag for a clear understanding of the distinction between both of these HTML tags.

How to Write a Title Tag?

So now that you have got a fair idea of the page title and its importance, let’s explore how you can create and optimize it. Here are some key ways. Keep reading!

• Use Exact and Primary Keywords

Keyword research is a key step in any SEO strategy and for improving the search engine ranking of the website. Without knowing the keywords that your target audience uses for searching the products or services they want, your web page won’t be visible in front of the right people. So the same goes for the meta title. You have to add primary keywords while crafting the page title so that it becomes aligned with the wordings that your target viewers use for searching. Start your meta title with the main keyword but don’t overuse them in the title. 

• Keep in Mind Your Website’s Page Order

Remembering the website’s page order will help you to craft a page title that is easy to navigate and communicate for the user. Try to be consistent in creating the structure of the meta title for different pages. Generally, the lower the page order, the more specific the title should be. Again, some pages like the services page or the home page need to have a different meta title than the blog page or testimonial page. So keeping in mind the website page order will help you create the perfect webpage title. 

• Write for Human

Your website page title should be user-centric. Try to create such a title that tells the users why they should click on it to read more. It should relate to the benefits that the user will reap from the services your website offers. Although the copy should be optimized for getting a top rank on the search engines, it should also be reader-friendly. It should be written in a simple and easy-to-understand language and communicate the values that it serves. Talk to the best SEO outsourcing company in India for all your SEO-related needs. 

• Be Relevant to the Topic

The page title should match the content of the web page. It should give the readers a clear hint of the topic they can expect as they click on the title and land on the page. Any irrelevant or misleading title will push the user to leave the page immediately. For example, if the title tag is “eCommerce SEO Checklist 2021: 8 Tips to Boost Your Traffic & Sales in 2021” and the content is totally different from the title and speaks about digital marketing services your brand offers and nothing about eCommerce SEO tips, then the users won’t be happy. They will become confused and leave the page. This will increase the bounce rate of that page, which means that the page offers an unsatisfactory user-experience. 

But for getting a high rank on the search engine, user experience is a key factor. The more bounce rate your web page will have, the less will be its chances to get the high rank. So the title tag should be relevant and to the point. It should clearly indicate the topic on which the web page is written. The right meta title includes the hint of the page content and relevant keyword and is used in the page content, alt tag, URL, and meta description. 

• Write Exclusive Page Title

Having a similar tag for the title on several web pages will make the users confused. Even search engines will ignore the meta title and pick a title from other contents on the web page. This will have a negative impact on page ranking. Hence, writing a unique and clear title is a must. 

Apart from the above facts, the title tag should also be capable of compelling your target readers to click on it and land on the web page. It should be engaging and create a lasting impression on the reader’s mind. How? We have a solution for you! Just check the quick tips below. For the best SEO services in India, reach out to us. 

• How to Optimize a Title Tag for SEO?

Here are some quick tips for optimizing the title tag on your website. Follow them to get the best SEO results. First, write a page title of about 50-60 characters. Then include the primary target keyword at the beginning of the title. Next, don’t forget to point out your web page content in the best way possible. Including words like “Ultimate”, “Best” etc. is a great way to compel users to click on the title. Craft simple and unique titles. Duplicate titles will have negative outcomes. Using “WH” words like What, Why, How, etc. in the title for giving a clear hint of the topic is also a great idea. Talk about the value or benefits in the meta title that your target user will get. And don’t forget to include your brand’s name while optimizing the title. 

To Put It Briefly,

Although many people ignore the importance of a meta title in SEO, actually it has a real value for getting the right SEO outcomes. Follow the tips we have shared for crafting and optimizing your webpage title and stay one step ahead of your competitors. For more insightful SEO tips, Get in Touch with us.