How to Make Online Profits by Giving Away Free Information
My clients often ask me, “Dan, how much free information to give is enough?”
If you have the same question in mind, here’s a question for you: “What stories can you tell your readers, to have them implement your advices (whether to BUY a product, to SIGN UP for a newsletter, to HIRE you for your services) later on, religiously?”
Actually, I have another question: “If you can tell your prospects a good story and PROFIT every time you do that (no matter how big or small the profits are, because they would’ve created a far stronger relationship between you and them), how much is enough?”
The fact is, your prospects are always on the look for someone to TRUST.
They are looking forward to know who can actually solve their problems, and who can do it best. You see, if you have an online business now chances are you have competitors in the marketplace.
Other than the benefit of building trust between you and your prospects, by sending out free information you’ll also make your competitors look feeble in your presence—and establish your expertise even more than others.
And that’s not even the KEY BENEFIT…
Here’s why: If you REALLY look deeper into the art of salesmanship… what does it carry all the time? In the past, when you’ve purchased something expensive or something you really like, what was going on in your MIND?
Chances are—all your buying decisions are made because you’ve either been convinced of a possible bright STORY, or you’ve made a beautiful STORY behind it in your mind! There are a lot of things to talk about based around VALUE, but the underlying benefit… the benefit behind the benefit you’re looking after often centers around… A STORY.
I hope I’ve given you an “aha” moment, because what we’ve just mentioned can make you wealth more than you imagine. See, you don’t always have to sell people the hard way. If anything… the easiest way to make immense fortunes is simply to help your prospects paint a story for their purchase.
How did brand names like Coach, Prada, Gucci, Hugo Boss… sell for millions, if not billions of dollars in revenues? Some brand names even make people line up outside the store when they have discount sales! Well, usually there wasn’t a sales pitch. All that was going on… was a subconscious MOTION PICTURE playing behind their minds.
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