Management of Pay-Per-Click Advertising Campaign

Some of the search engines like Google, yahoo and Bing had pioneered to introduce pay per click advertising as a primary online advertising campaign for the products and services offered by online businesses in 2009. This advertising campaign helps the online businesses to know the effective customers for their products and services.During a Pay Per Click advertising campaign when a visitor clicks on the links or banners as a result of search on search engines then the businesses pay for such clicks to the affiliates enrolled to them but when he accesses on their websites then the affiliates are paid pay-per-performance commission. Only viewing the links on search engine results and not clicking on it is known as impression in technical terms which helps the online businesses to know how many persons had viewed your link, without paying any commission in this regard.Analyzing the clicks on your business site helps you decide about Pay per click advertising campaign of your products and services on the basis of likes and dislikes of the visitors. An advertising campaign on the basis of information obtained through clicks on the links helps the online businesses in making strategies to increase traffic to their website, converting the visitors into prospective customers as well as generating activities that can produce revenue for them.Selection of appropriate keywords is the base of pay per click advertising campaign. In fact, the whole concept of online marketing is based on selection of correctly used keywords and phrases to help the online searchers to reach a business site of their choice. Appropriately selected keywords and phrases help the online businesses to achieve their goal of increasing traffic to their website that can help them in generating desired outcome through selling their products and services or advertising an event.Some of the important aspects of pay per click advertising campaign that can help in managing it successfully include having quality traffic than quantity and converting the traffic into customers. Quality traffic means well focused visitors who click on your website to know what you are marketing and visit your site thoroughly. The visitors coming from the regions of your interest as well as repeat visitors to your site can be quality visitors for you. Such visitors can raise the success level of your website by converting them into customer if they subscribe to the services offered there or complete a transaction there.Analyzing the conversion rate of the visitors to customers to an online business website, in pay per click advertising campaign, helps it to know about the sources of traffic which have provided it visitors that can be turned into sales and leads. You can know about the percentage of visitors that have been converted into sales and leads through the statistical figures of conversion rate which will always be at higher side with quality traffic to the site. These statistics also help a business to know about acquisition cost-per-visitor and return on investment (ROI) to assess the success of their well-managed advertising campaign.Thus, the success of a well managed pay per click advertising campaign depends mainly on receiving well focused quality visitors to the business website that can be converted easily into customers.