Pay-Per-Click Advertising: The Basics

There used to be a time when advertising was painfully expensive and only big companies could really afford to make affective ones. Today, as different forms of media are born, things are very different. Even a small business can afford advertising. Almost everybody today goes online. Many people use it to connect with other people, but its main purpose is information sharing. Pay-per-click is one of the ways you can advertise without paying a large sum of money. It has a lot of advantages, and can raise your profit potential tenfold! While this may seem attractive to a lot of business-owners, not everyone knows how it really works. If you’re interested in pay-per-click advertising for your business, here are some frequently asked questions:

1.      How do I get my keywords?

In pay-per-click advertising, you have to get keywords so you appear as one of the first items listed on search engines. For this, you need to bid on keywords to put in your website. There are two main keyword providers: Google and Yahoo. Google’s AdWords will charge you five dollars as a fee for your account’s activation. The minimum per-click bid is $.01. On the other hand, Yahoo’s program is a bit more expensive. They require a deposit of $30 when you first join, and demand a minimum of $20 for the monthly minimum spends, and a $.10 minimum on the bid. The process can take only minutes.

2.      Where should I send the pay-per-click traffic?

Your website plays a very important part in the whole process. It must be unique, original, and well written. Do not put a link that is irrelevant to the search query. Remember, you should consider the consumer and how they look for information on the Internet. If you were to be linked to a website that seems completely unrelated to what you were looking for, you would close the window immediately. This is why strategic marketing is very important.

3.      How do I boost my ads’ effectiveness?

Generic articles on your website are affective traffic-killers. Make sure that all of your website content is relevant and unique, so that your audience has something to look forward to reading. Remember, content is still the most important part to hook your audiences into browsing through the website. Without affective content, your audience will just forget that they ever looked through your site, but if they are entertained by the content, you can be sure that they’ll come back for more. For more information on Pay Per Click Advertising go to http://www.annettapowellonline.com

Yours Sincerely,

Annetta Powell

Your Professional Success Coach