Pay per click-mistakes that make us pay heavily

With pay per click it is usually observed that the conversion rate is higher than other promotional options and also there is instant traffic gain. However, casual thought it may sound but even this mode of promotion is not devoid of mistakes and these mistakes are such that make any webmaster (making use of this promotion option) to lose revenue big time.

It is always believed that before jumping full- fledgedly in an advertising option, it is always better to learn from the mistakes of other webmasters who have made use of the technique and suffered because of it. Basically it means that you need to learn from other people’s mistakes. Now with PPC advertising too there are certain factors that are considered a mistake and should be paid attention to; so what are these mistakes?

Well, the most common mistake that nearly all webmasters make is not working around the keyword and the landing page. Actually your keyword is the key to your targeted traffic and most of the webmasters making use of pay per click campaign fail to realize the importance of this. Whenever there is a wrong choice of keyword, then definitely the impact of the advertisement is not as pronounced as you want because obviously the keyword is not justifying the product. The keyword here is equally significant for the landing page as your landing page is viewed by targeted visitors who make use of specific keywords to reach there and if your landing page does not justify the keyword then definitely the traffic that you get is going to get diverted somewhere else and your pay per click advertisement will definitely not be fruitful for you.

Improper landing page is also a major area of concern and something that is a reason of failure for many pay per click advertisements. Actually people usually confuse between home page and landing page and actually divert the traffic generated through homepage assuming that it’s your landing page. However try to distinguish between the two; your homepage is the introductory medium of your website and does not contain any specific information related to the keyword. Landing page on the other hand is more specific in nature and contains information related to the keyword and thus is the area of target for viewers making use of pay per click to seek information. Also while working on the landing page most of the webmasters try to gather irrelevant information there that is nowhere close to the keyword and this is not a good sign. It is understandable that as a webmaster one is trying to fill in the visitors with all the goods about his organization, however, it does not work that way. Hence, the recommendation is to be as close to the keyword as possible. Avoid mistakes and make it big with pay per click is the mantra of the hour and to knows more about it, log onto http://www.liveadclicks.com