Search Engine Marketing Sydney – 2 issues with Search Engine Marketing Sydney

The observation that paid search engine advertising is better than organic is widely acknowledged as paid advertising offer guaranteed placement unlike organic (SEO). However every person that used paid search engine marketing has faced many issues that made them seek organic (SEO) services. I will underline some of these issues in depth in this article.

•        Forged clicks that likely come from your competitors who are non qualified visitors.

There is no questioning that there going be a lot of false clicks that might come from competitors as a result you will be paying for false click that will consequence in more cash out. The most horrible piece is the time that is consumed on a marketing campaign with no genuine visitors and wasting the capital two times. False clicks are the most serious issues of online marketing deter clients from promotion their site on the search engine.

•        Paid click

High traffic keywords will be widely clicked on up to millions of clicks a month and the cost is per keyword. This will result in fast cash burning up and when your fund is completely used up by clicks your ad will not be showing any more until you inject more cash into your account. Paid click may offer you promise placement except it will also smash your bank. Depending on the amount of clicks you may get you will pay per clicks.

Finally I say paid search engine marketing is a short term strategy that will break your bank and you need to be very careful with selecting the right keywords.