SEO Techniques
Search engines use some applications called spiders, crawlers or robots to analyze our website. The operation of these applications is the key to optimizing our site.
Its purpose is to store and sort information from our pages for later use in the search for their users. Our goal is to facilitate this work the search engines so that we stored for the concepts that we establish. The criteria used by these screening tools are not disclosed fully pages by search engines but experience tells us that some of the main concepts used are ask for the following:
- The keyword density: This is the percentage of words or phrases with the total number of words in our site. One of the criteria by which orders the search results. Do not overuse this technique because the search engines penalize high densities considering that this is a trap to better position the page.
- Not only keyword is relevant in itself,
if put in the page title (title) or in the headers (h1, h2 ... h6) are best positioned.
- Be linked to from other pages is vital. It is important that these links appear visible (the link anchor text) our keywords. The more links to our pages but we will grow our popularity (Google PageRank). This concept measures the popularity of a web mainly by the number of valid links that exist to this. The criteria of what are a valid link or not a search engine or another is different.
- Search engines analyze more frequently updated content pages more often increased his popularity rating.
- It is important maintain clear structure in the web pages. Each page must be linked by at least one static text link that search engines can travel all over the site.
- Search engines rank only html content so no images or flash content are analyzed. In these cases we need to describe the contents of an alternative. The tags of the links and images of our pages should be descriptive and tailored content.
- Do not use frames. These prevent the achievement of the content to search engines.
- Essential visual site map (for the user) in which we show in an orderly fashion every page of our website with a link to them. At the same time in each of the pages should be a link to the site map. This site map can be provided to hunters leaving it in XML or in the robots.txt file.
