SEO: Tips for an Effective Keyword Research

Every scale of business is gravitating towards digital marketing. Why? Because almost every individual has a smart device at their disposal. This makes digital marketing an effective way to spread the word about a product or a service.

Search Engine Optimization (SEO) is an integral part of digital marketing. It is an organic method of increasing engagement with your product or service, visits to the website, and revenue. However, to increase your rank in searches, an analysis of what your competitors and clients are searching for is important. If you target keywords that are used more often, you have a higher chance of ranking well. While you can hire among the best NYC SEO agencies, such as Setrank, it is beneficial to know how SEO works and what is involved in effective keyword research.

Effective keyword research is an important component of SEO. If you want your website to rank well in the Search Engine Result Pages (SERPs), it is essential that you put in time and effort into keyword research. Among the best NYC SEO agencies, all use a few tips and tricks for SEO keyword research. Here are a few tips for effective keyword research.

1. Determine your Niche

Every business has a potential client base in mind. Without it, you cannot hope to sell your product/service or make a profit. Before you start using tools to drill down on the keywords that your audience is using, you should determine your niche. Among a few questions you can ask yourself are:

• What are our products?
• What age group does our product/service targets?
• Who is searching for our product/service?
• Where are our customers located?

Answering these questions will help you in figuring out the specificities of your business. Hence, it will help you in determining your niche.

 

2. Use Online Tools

There are various tools available online that help sites determine what keywords are being used often, the search volume, etc. Use these tools to make a list of all keywords. You can then filter the keywords that are most relevant to your website. You can also divide the keywords and use them in separate marketing campaigns. Some of the online tools that you can use for keyword research as follows:

• Google Search Console
• Moz
• SEMRush
• Ahrefs

Of course, this list of online tools is not exhaustive. Apart from using online tools, Google’s search can help you determine what keywords your audience is using for searches.

 

3. Use Location in Keywords

For a local business, using location in keywords can help businesses target a particular area. For example, your business sells carpets in Surrey. Potential clients and buyers will be searching for keywords such as “carpets in Surrey,” “carpet sellers in Surrey,” etc. So using location in keywords can help you reach out to your niche. If you are a business that caters to local people, targeting keywords that mention the location is important.

 

4. Target Long-tail Keywords Instead of Short-tail

Long-tail keywords are easier to target than short-tail. It is because the majority of businesses will already be using short-form keywords. Hence, it is difficult to get a good ranking in SERPs if you choose to use short-form keywords. Moreover, if you have a particular product or service, potential clients and customers can easily find you with a long-form keyword. For example, if you sell shoes in NYC, you can target “shoes in NYC.” However, this will give thousands if not millions of results. A better approach would be to target a long-form keyword such as “red heels shoes in NYC.”

  5. Try Out Different Keywords

Instead of using short phrases as keywords, you can even try the question and target them. Targeting questions can help you gain better insights regarding customer requirements. Moreover, this way you can also answer some of the frequently asked questions. Hence, if possible, try using questions as keywords. For this, determine what problems customers and clients face. You can attract potential customers this way.

  6. Search What Keywords your Competitors are Targeting

Knowing what keywords your competitors are targeting can help you immensely in keyword research. You know what customers are looking for. It will also help you find keywords that your competitors are not targeting and use it to your advantage.

  Conclusion

With these tips, you can begin comprehensive keyword research that will help you in reaching your target audience in the most effective way! However, some of the best NYC SEO agencies already do it for you!