Simple Yet Effective Ways to Drive Traffic to Your Website

Ask any web marketing guru and they’ll tell you the same:

Relying on just a couple of channels to drive traffic to your website isn’t a good idea.

Instead, it’s in the best interests of business owners at every level to experiment with a variety of different channels. Some of which will undoubtedly prove more effective than others, but it’s good to avoid the ‘all eggs in one basket’ approach.

So with this in mind, here’s a quick overview of just a few simple yet effective ways to drive more website traffic your way:

Affiliate marketing

First up, why not explore the potential value of affiliate marketing from the perspective of the merchant? What’s great about affiliate marketing is that it technically presents absolutely no risk to either the service provider or the members of the scheme. Everything’s free and easy to set up, generating additional revenues for both parties if the scheme is successful. Affiliate marketing provides the opportunity to have other people market and sell your products and services on your behalf. All while driving traffic to your website and significantly boosting your revenues.

Email marketing

Believe it or not, the average ROI for a decent e-mail marketing campaign is somewhere in the region of 4,000%. If this doesn’t convince you to start taking e-mail marketing more seriously, nothing will. Nevertheless, the secret to success when it comes to email marketing lies in personalisation. Research having shown that more than 55% of consumers are more likely to convert when they receive personalised e-mails. A solid e-mail marketing campaign can be pure gold for generating both website traffic and stronger conversion rates.

Pay-per-click advertising

There are two reasons why PPC advertising comes highly recommended for small and large businesses alike. The first of which being how PPC represents perhaps the only realistic means by which most businesses will ever reach the top of the SERP rankings. With PPC, it isn’t a case of fighting tooth and nail for prominent positioning – it’s more or less guaranteed. Certainly, it’s difficult to fail with a PPC campaign as you only pay for the successful clicks you earn. If it works, you benefit from an immediate and consistent stream of targeted traffic. If it doesn’t work, you don’t end up paying a great deal at all – if anything.

Lead magnets

Last but not least, lead magnets exist in a variety of shapes and sizes. In all instances however, they can be enormously effective when it comes to driving website traffic. Lead magnets refer to some kind of free content available, which visitors to your website can access and/or download upon paying you a visit. Just a few of the most effective examples being free tutorial videos, free templates, tool kits, instructional guides and so on. It’s basically a case of thinking of something your prospective customer is guaranteed to value and using it to grease the wheels. Most people can’t resist a freebie - why not use them to your advantage?