We hope that the following article may be informative and helpful to your e-zine readers, or on your web site. You have permission to publish this article (formatted to 60 characters, approx) electronically or in print. If it helps others "out there" in any way, then we're happy.
"We share what we know, so that others may grow."
We find witing press releases a most effective means of getting traffic to our various web sites.
When submitting a press release to a news media organisation, I use both a main heading, as well as a sub-heading (as in this recently published press release):
"PRESS RELEASE (FOR IMMEDIATE RELEASE): NEW ZEALAND AUTHOR DOING BOOK PUBLISHING"
When we published this release recently we submitted it to the free services of PR Web...and traffic to our sites has increased substantially already. Their web address is:
http://www.prweb.com.
PR Web recommend adding a link back to them to add credibility to your web site - good idea, I think!
Incidentally, we have a press release up there at: http://www.prweb.com/releases/2002/4/prweb36049.php (In case you want to have a look at the format.)
The Comitatus Group also offer a FREE press release service. Their web address is:
http://www.comitatusgroup.com/pr/pr_save.asp
Solonews is alse free: http://www.solonews.com/index.shtml
Other Press Release services we've used are: Emailwire.com: http://www.emailwire.com. They are mainly for corporate businesses, but check them out.
Also Xpress, who distribute news releases by e-mail. (Their address is news@xpresspress.com).
You can also use eNewsRelease.com and http://www.globalprmedia.com
We have no connection with these news distribution services, but have found them all to be effective in increasing "hits" after a news release.
Whether you pay for the service, or not, I believe it is a good idea to use press releases to get the word out about your web site, product or service. In writing them, try to make them as "newsworthy", as possible. They DO WORK in bringing traffic, the first step to online sales.
Hope this helps and good luck.
Craig Lock
http://www.craiglock.com
Craig's various books* (hard copies, CD's, "talking books" and e-books) are available at:http://www.novelty-gift.com
Computer and internet coaching CD's (practical and easy to use) are available at:http://www.nzenterprise.com/4reel/
For help in writing press releases, Craig can be contacted at: clock@xtra.co.nz
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