Take The Path Of Least Resistance To Success

It's been said time and again that 95 percent of all online
businesses fail. I don't know how accurate that statement
is, but if it's anywhere close to the truth, I know the
reason why. Besides being woefully unprepared and under-
financed, too many online businesses try to reinvent the
wheel.

In other words, instead of applying sound, proven
advertising and marketing principles, most online businesses
never even bother to learn the basics. Instead of focusing
on what people are actually buying, too many online
businesses try to force-feed people new products and ideas.

Now, there's absolutely nothing wrong with trying to be a
pioneer. And there's certainly nothing wrong with trying to
come up with the next "big thing." But before you even
attempt to undertake something of such magnitude, you really
have to know what you're doing. It's not nearly enough to
have deep pockets. The "Dotcom Bomb" proved that.

And unless you have the kind of marketing expertise that is
required to "finesse" people into trying something new, I
recommend you take the path of least resistance.

Blazing new trails usually requires a great deal of luck,
money, creativity and marketing expertise. The kind of
resources that, quite frankly, most companies just don't
have.

And even if they do have the resources, that's still no
guarantee of success.

That's basically why so many dot-com companies are dropping
like flies. And will continue to do so. To be sure, there
have been many, many great success stories throughout
history, regarding new and groundbreaking products.
The "love drug," Viagra is a perfect example of one such
current product.

However, generally speaking, you'll incur fewer risks and
make a lot more money if you just sell what's HOT!

So, what's the hottest product currently being sold on the
Internet? Information, my friend, information. And while
it's true sex sells, information has always been king and
probably always will be.

The best thing about information is that it comes in a
variety of forms. Be it e-books, software, ezines, disks,
newsletters, reports, whatever. Just select a form of
information that interests you, learn everything you can
about the product and promote the daylights out of it!

If you would like to start selling information, the fastest,
easiest and least expensive way to get started is with
affiliate or associate programs. If you're not familiar with
the term, it basically means that you sign on to sell
someone else's product or service for a percentage of the
profits.

Most affiliate programs are free to join. What's great about
affiliate, or associate programs (as they're sometimes
called), is that they're completely hands-off.

You don't have to concern yourself with inventory, shipping,
collections, customer complaints, follow-up or anything
else. Everything is taken care of for you by the company (or
companies) with whom you choose to affiliate yourself. All
you have to do is advertise and promote their product or
service. You can check out hundreds of affiliate programs at
the following Websites:

http://www.associateprograms.com


http://www.affiliatesdirectory.com


http://www.clickbank.com


It's a great way to make money online without the financial
dangers of being an Internet pioneer!

Dean Phillips is an Internet marketing expert, writer,
publisher and entrepreneur. Questions? Comments? Dean can be
reached at mailto: dean@lets-make-money.net

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