Read on the article to find out some of the best techniques and resources for identifying industry brand advocates.
Social Media has gone a long way and has changed the way we used to shop for products and services. Reports revealed, consumers are more likely to buy from a company if has got any recommendation from social media. This is what we call brand advocacy. If brands are to tap into this buyer love they need to first recognize the probable brand evangelist. Remember finding such is not always so easy and involves working out on not just the bearer of the loudest voice but the target audience who are listening. Here in this article you get to find out some of the best techniques and resources for identifying industry brand advocates.
1. Client Satisfaction Survey
The first thing to look for potential brand evangelists should definitely be with people you do business. If you have lots of clients then you may certainly don't know who is more likely to shout about your brand and who won't. This is where client satisfaction survey can come to your help.
2. Customer Reference & reviews
You should look for ways to encourage your clients and customers in giving reviews. This is a perfect method when it comes to identifying audience with lots of love for your business. When a person comes across some positive reviews about the brand, he or she gets a good impression about the brand.
3. Social Media Followers
Do filter your list by concentrating more on the followers who are constantly sharing or commenting on the content. Finding brand advocates means giving them content to shout about and this indirectly helps in establishing as a source of informative and entertaining content. Honestly speaking, the better you get at this, the maximum brand advocates you tend to attract through social media.
4. Recommendations
People are more likely to give a recommendation in person. If you really wish to see who are the clients who really wish to sing your praises find out if any of them is recommending you to other people.
5. Approach partners
Lots of businesses work with a variety of other business and in a variety of capacities. The partners provide a service that you can't but is related to your industry and they often have a lot of knowledge of your industry sector. This works perfect as a two way relationship where you agree to shout out to their business and in return they will do the same for you.
6. Social Engagement
Always exploring your social media followers to find out potential brand advocates is not always certain to see which would make perfect for your brand. In a bid to gather interest in brand, it is important to engage in social conversations with both the followers and non-followers.
7. Blogger Outreach
Blogs often have some of the most engaged audiences and the good ones often provide a platform to real industry experts and analysts. If you are able to build good relation with expert bloggers, then it becomes easy to get them talk about the brand.
8. Involve your employees
The thing that is often overlooked about your brand and your product is from within your company. Employees are often very enthusiastic about it. Remember, employees don't know a lot about what you do mostly but are often enthusiastic about it.
9. Forums and Quality analysis
Most of the companies boast of having support forums online where customers tend to ask questions and often publish suggestions. This lets enthusiastic owners address the concerns with their passion or expertise for the product. On top of that, Quality sites also do offer similar options where questions are addressed by those with an in-depth knowledge and passion for a particular product. One such significant site out there is Quora.
10. Social Bookmarking Sites
Social Bookmarking sites flooded the internet but since link building appeared as an outdated strategy, their numbers have fallen. Of course they are and were used by lots of people for something other than link building and are an ideal platform to look for people who are sharing your content. Sites including Digg, StumbleUpon etc are some of the vital sources for brand Evangelist.
So, what are you waiting for? Embrace the aforementioned tips to recognize your brand's evangelist and feel the difference.
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