The frauds attached to pay per click program

The best aspect of pay per click is that it brings in instant traffic that further helps in generating income and spreading positive reputation of the website. Nevertheless, there are times when pay per click program ends up being a revenue- loser for a webmaster and in worst-case scenario the advertisement itself gets banned. This is all because of frauds attached to this advertising program.

Frauds and pay per click program:

The biggest fraud attached to the pay per click program is the threshold theory. Actually, what happens is that if you are a publisher website then there are search engines that tell you that if you publish certain ads then you will get paid certain amount; however some of these websites do make a mention about threshold amount. The meaning of threshold amount is that the search engines tell you that when your click payment reaches a certain amount then you can withdraw the amount form the instant payment account that has been created. However, the catch here is that the threshold amount is usually so high that it takes a long time for a publisher website to gather that kind of money. Now here the search engine is already taking the money from webmasters for every click, but refrain to pay the same to the publisher website through loopholes attached to its payment clause.

Another common fraud associated with pay per click program is the generation of fake hits by many pay pr click companies that promise to transform the future of your venture. If you are a new website then you usually make use of pay per click companies to start off on a positive note. Now if you do not do a proper background check of the service provider then you might end up with fraud ventures that are capable of generating fake hits. The hits are created usually by manual mode or at times by automated means i.e. through use of softwares. The easiest way of tracking the frauds is through tracking the “ip” address of the clicks as well as user id by making use of tracking softwares. However, if there are certain pay per click companies that are aware of the tracking software and make use of softwares for generating fake hits through automated means that do not give way to any kind of click information as well as user information.

The next common fraud with pay per click program is the fake identity as well as generation of false information by Pay Per Click Company for gaining more work. There are ventures that disclose unnecessary details about their venture without including their actual successful endeavors. And also there are ventures that create fake company names and claim to have successfully carries out pay per click program for these ventures. However, if you actually go through the history of these ventures and assess their document carefully, then you can actually look through the whole fraud.