The Growing Popularity of Blogs

Weblog implies writing regularly in article format about various aspects related to the entity hosting the website and displaying the various weblog articles generally in a categorized and chronological order. The website can be a personal or company website. The purpose of the blogs is to provide reading material that interests the readers and is of the domain of the entity hosting the website. For example if the website is about parenting, readers visiting the website would be interested about parenting tips, recommended books and games, quick recipes for children’s tiffin and so on. Readers usually search websites for information, making comparisons,, seeking specific solutions, researching on any particular topic and so on. Regular blogs keeps the website alive and readers who find the blogs interesting keep visiting the website again and again, they also may post replies to the blogs. Hence blogging enables a two way communication and establishes interlink ages with the web traffic. Details like e mail addresses of the web traffic can be captured through web tools and companies can use these contacts to send targeted and personalized information through mails and SMS as per the interests of the blog reader.

Blog is a very effective internet promotion tool. In one web page or one message it is very difficult to write in detail about each and every aspect of a company’s offer. Usually in one message one or few information can be included and this requires a messaging strategy which takes into consideration the pressing and priority bound issues. Blogs can be used for conveying detailed information regarding such aspects pertaining to the company’s offer and functioning. Blogs can also serve as a medium to inform regarding any aspect which the company may want to share with its readers. In the course of activities there are many occurrences which may interest the readers, webhosting entities should maintain a log of such sharable and relevant occurrences and convert them to blogs for its web traffic. For example the parenting website mentioned above may want its readers to know about some research it has conducted in child psychology and its implications in contemporary times and such like. Such tasks are usually handled by content managers. Content managers keep collecting interesting information from internal departments as well as external surroundings and combine them to produce interesting articles for its readers. Several times firms may prefer to outsource their content management requirements to professional content management firms, in order to handle unpredictable flows of content or to seek more artfully written content. Blogs can also be used by firms to share its success stories as for example an equipment rental firm may like to write about how it turned around the performance of a small scale unit etc. Other purposes served by blogs include discussing trends, strengthening the claims of the company, negating any rumors or bad word of mouth and so on. Important blogs besides being made available on the company’s website can be put into the blogosphere or social media for reaching out to its target audience as much as possible and increase its spread and web traffic. There are a number of social media networks available on the internet which are targeted towards large as well as niche segments.

Blog is an internet promotion and communication tool, as compared to traditional promotional media such as television and print, internet is relatively very inexpensive and as its reach is deepening and broadening with each passing day, its effectiveness is also increasing several folds. Today if a company is not having online presence along with online presence, its efforts are not considered complete. There have been cases of sole online companies who largely attribute their growing popularity and acceptance to effective and strategic application of internet promotion tools and blog writing. Online promotion tools can be used to establish single, two way and multi way linkages depending upon the situation and communication strategy and hence we can have B to C, C to B and C to C linkages through blogs and opinion sharing, where B stands for business and C stands for consumers. Another advantage of online promotion is that its effects can be more easily measured with the help of web metric tools.