The power of networking is a force to be reckoned with. To clarify, we're not discussing the physical connection of computers via miles of cables, nor are we referring to the recruitment of individuals for a business opportunity. Instead, we're focusing on the art of identifying, cultivating, and leveraging your network of contacts, regardless of your industry.
Surprisingly, we all have more connections than we initially realize. Studies indicate that by the time we finish college, most of us are acquainted with approximately 250 people. However, the advent of the internet has dramatically increased this number. This article will explore five strategies to expand your network of contacts, both online and offline, to boost your business. So, start jotting down the names of people you know, and let's dive in!
The initial step involves informing your contacts about your endeavors. It's crucial to be honest and help them understand how your relationship can evolve to benefit both parties in a business context. If they're willing to share their contacts with you and vice versa, both parties must feel at ease. However, avoid being pushy. If they show any signs of hesitation, it's best to step back.
Inquire about how you can be of help to them. Often in life and business, we receive by giving. Offering your assistance without expecting anything in return can lay the foundation for a mutually beneficial relationship. However, sincerity is paramount. If your intentions are not pure, it's best to steer clear.
The internet is a goldmine for making new contacts. With thousands of chat rooms, newsgroups, and forums available, you're bound to find some related to your field of interest. Dive in, interact, and meet new people.
Building credibility is another crucial step. While participating in online discussions, strive to answer every question within your knowledge ambit. Avoid responding if you're unsure, but if you do know the answer, don't hesitate to share your insights. Make sure to provide your contact information, and over time, people will reach out to you.
Building relationships is a long-term commitment. If people sense that you're not in it for the long haul, they'll likely distance themselves. Assure your contacts that despite the inevitable changes over the years, your commitment to the relationship will remain constant.
By following these five fundamental steps, you'll begin to cultivate a network of contacts that, over time, could eliminate the need for prospecting. Each contact you develop who introduces you to even one new person potentially opens the door to 250 other potential prospects.
Remember, honesty and transparency are key to growing your network of contacts, which, in turn, can yield significant results. For more insights on networking, check out this article from Forbes and this guide from HelpGuide.
