In order to make use of web2.0 in your marketing strategy you need to know what it is and how it will develop.
Network marketing and online businesses and websites are everywhere on the World Wide Web and a big part of their success is due to the valuable platform called Web2.0. However, for as many people that are using Web 2.0, there are an equal number of people that don't truly understand what Web 2.0 is and the possibilities and opportunities it can open for them. Many individuals are already using Web2.0 on the internet in different ways without even realizing it. Some of the more popular internet applications that are using Web 2.0 include Flickr, YouTube as well as many different Yahoo sites. So, as you can see, you are already using Web 2.0 without even being aware of it. But, do you really know what Web 2.0 is?
Web 2.0 consists of different parts, which when all put together, give the user a fantastic web experience in which they can integrate many different functions and applications. One part of Web 2.0 is RIA or rich internet applications. Two examples of RIA are Ajax or Flash, which are interrelated web development techniques which allow you to retrieve data from another site without it interfering or affecting the current page you're working on. RIA allows you to bring something from your desktop into your browser such as data, graphics, etc by means of "copy and paste", "drag and drop" or whichever method you prefer.
Another part of Web 2.0 is ROA or service oriented architecture. Some examples of ROA that may be familiar to you or you may have heard of include RSS (really simple syndication), feeds, mash-ups and web servers. The best and easiest way to describe what ROA does is that it takes web applications along with their different functions and allows them to be easily integrated in such a way that their functions can all work together with other applications to develop one dynamic website with various functions.
The third important part of Web 2.0 is the Social Web. In Web 2.0, the end user will interact with the different web applications with methods such as blogging, tagging, using podcasts, etc. In actuality, the end user is also the participant in Web 2.0 by using these different social web methods. By the use all three of these important parts of Web 2.0, you web application is going to be very "user-friendly" with many functions.
Do you remember when you first began using the internet and were trying to navigate through a page only to have it disappear as soon as you clicked on one of their links? If it didn't disappear, it would freeze or lock up, making it inoperable and almost the only way to get out of it was to reboot. Good News! Web 2.0 allows you the opportunity to use many websites by integrating the many functionalities they each have.
With each new number added after an application or software (e.g. Web1.0, Web 2.0), the world is being given a new and upgraded version of a software. Web 2.0 is offering a new and better version of the World Wide Web. Web 2.0 offers us functions and features we never thought possible in the past.
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