What is PPC advertising and how is it profitable for publisher website?

However, before indulging in this mode of advertising, it is imperative to understand “what is PPC advertising?”Well, in simpler terms PPC advertising refers to promoting your website advertisement on search engines like Google, MSN etc. The other option for publishing advertisements is on other websites that are known as publisher websites.

There are many publisher websites that have made a fortune by publishing PPC advertisements on their webpage. However, before indulging in publishing, it is very essential to know “what is PPC advertising for a publisher website?” To be precise, for a publisher website the fundamental that works is that instead of search engine publishing ads, the publishing website is carried out by publisher website either on the top or at the side bar and these publisher websites work in association with search engines. What happens is that the search engines recommend or rather exhibit few websites as their publisher websites; so whenever any PPC ad gets displayed on these websites and they gain clicks then the affiliate marketer pays the search engine certain amount to the search engine and the search engine further pays the publisher website some commission.

Now since you are clear about “what is PPC advertising for a publisher website”, the next step for any publisher website is to decide on the ads that they decide to publish. Actually, the basic fundamental to follow here is to pay heed to content, as in, the content of your website should be in some way similar to the content of the advertisements that you publish. If the ad content contradicts or does not support your own website content in any way then you one thing is for sure that the ad will not get any clicks and accordingly, you will not get any money.

There are lot many things that need to be understood along with understanding that “what is PPC advertising”. With publisher website, the other advantage that it gains from exhibiting PPC advertisement is that they can publish as many ads as possible and this is an excellent opportunity that should not be missed. More ad displays means more revenue as each click from each advertisement will bring in extra income. However, here too the publisher website has to take care of the fact that all the PPC advertisements that it is exhibiting should display some kind of commonality as in they should fall in the same niche.