What Is Social Network Marketing?

Social network marketing is dubbed the “21st century adaptation of the word of mouth advertising”. But what is social network marketing exactly? Social network marketing is when advertisers use social networks, blogs, online communities, wikis and other online mediums as platforms for their marketing strategies. The birth of the social networking trend has brought a change in the way people surf the web and above all the way people interact socially. Social network marketing makes use of the process of advertising, promoting and selling ideas, theories, values and philosophies in a social environment.  

Social network marketing is popularly called “Internet Marketing” but is also known as “Multi Referral Marketing”. Controlling the social networks’ marketing potential and using them to market a business is the best use of Social Networks. 

Online social networks give you the options to use easy and efficient platforms when spreading your marketing message. Plus it is probably the best tool for attracting a whole lot of visitors to check out your page and with that you may get a thousand page views for your site. Another superb thing about social networks is that it permits for numerous points of connection among almost any person on Earth, giving whomever the capability to share, search, enjoy and follow practically everything and anything that amuses them.

The process of social network marketing is fairly simple:  Internet marketers (what you call people who use social networks as a marketing platform) set up their “page” on the social networking site of their preference afterwards they establish contacts, these contacts will be updated probably once or twice a day to ensure their interest, the internet marketer changes and adjusts the site according to the needs and wants of their contacts.

Let’s not leave out the fact that an internet marketer needs to take in consideration his/her niche.  The internet marketer also needs to know what to do with his/her page which is more commonly called profile, whether or not his/her contacts are more interested in a well decorated layout as to a plain one. An internet marketer needs to spend a huge amount of time just working on their profile just so that it will fit whatever they are marketing and so it will also appeal to their contacts.

Social network marketing is all about contacts. The more contacts you have the more likely you’ll successfully market whatever it is you choose to market. It’s the way social network marketing works: you have ten contacts; your 10 contacts have twenty contacts each, if your ten contacts share your page to their twenty contacts each, you instantly have two hundred people who have heard about your page and whatever it is you are choosing to market.

Another benefit of social network marketing is that some social network platforms are totally free (not unless you want a premium account). So gone is all those expenses you’ll need to spend on when it comes to TV and other forms of media advertising. All you have to do is fill in a sign up form, submit then there you have it, your very own social network marketing tool.

For more information on Social Network Marketing, please visit my blog at http://www.annettapowellonline.com. See you there!

Yours Sincerely,
Annetta Powell
Your Professional Success Coach