What Makes A Great SEO Company

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There are hundreds, if not thousands, of search engine optimisation companies out there. The question this article is attempting to address is, what makes a great one? Is it down to customer service, ethical link building practices or maybe just their brand? What makes a great search engine optimisation company is a complex question and doesn’t have a one size fits all answer, however, throughout this article we’ll be attempting to shed some light on the subject and begin moving toward some sort of consensus about what makes a great SEO Company.

 

Attention To Detail

One thing that white hat, ethical SEO providers do is pay attention to detail. Attention to detail is vitally important in search engine optimisation. It impacts the art at almost every single touch point, from which Google guidelines you have to adhere to; to the types of links it’s permissible to build between websites, right up to the filters you need to apply when using Google Adwords Keyword Tool to generate the most relevant and accurate search results for your query. Paying attention to detail is something that separates a great SEO Company from an average one.

 

Ethical Link Building

We touched on this previously in this article and have looked at it briefly in others. Ethical link building, what exactly does that mean and why would it point towards a great provider? Building ethical links is what all SEO’s should strive for. An ethical link is a link sanctioned by Google, well, a link that adheres to their strict guidelines and doesn’t break attempt to manipulate any of the Google algorithm ranking factors. An ethical link is hard to build and as a result, this is something that only skilled SEO’s should attempt. If your SEO Company deals in these types of links, chances are they a great provider.

 

Relationship Nurturing

Something that is neglected by a lot of companies is the relationship between client and company. If your chosen company takes a lot of time to build the relationship between the two of you, this is a good sign. Relationship nurturing can involve above average client care, such as rapidly responding to emails, going above and beyond when dealing with any issues you have and social activities such as invites for lunch, golf or drinks. An SEO Company that fosters a culture of relationship building is not one to dismiss lightly.

 

Progress Reports

It might seem very basic, but progress reports are an important part of the SEO process and are often neglected in a lot of cases. It’s important to not only look at the gesture of sending a progress report here, but to look at the form. By this I mean the form the report is presented in, the type of data you are presented and the way it is presented. Red flags to look for are companies that try to conceal data or present it in a skewed fashion to make their work look more favourable. When picking an SEO Company look for transparency above all else.