Why is Social Media a Powerful Tool?

 Through social media, people can connect to other people even if they are miles away from each other. Platforms like Facebook, Twitter, Instagram, Viber, can let people talk and know about their daily lives with the tweets, photos, and opinions they post. Social media creates a way for people to discuss news and information they can gather as quickly as they can which is somehow the weakness of the traditional media such as in print, radio, or television.

However, social media also has its downfall. In a way or another, it is a disadvantage as well. Social media harassment is one form. No one can control what an individual can post that may attack another individual. It is really dangerous especially that cyberbullying has started making its waves since the social media presence. Another form of harassment would be the way the posts can be annoying for some due to its explicit content. An individual may be harassed with another one’s post without even directly harassing anyone at his or her intentions. Social media harassment, however, can be avoided by using blocking tools provided by each social media platforms. In that way, only the content you want to see will appear on your feed, thus making social media as positive for you as possible.

One of the most influential and most used social media platforms would be Twitter. Through this website, one can share photos, opinions, rants, information, and even promotions through only 140 characters. A lot, not only people, but also businesses, news agencies, and other entertainment sites have started using Twitter to keep up with the latest trends in the world, and follow what people are up to in these days. Twitter is not only used by individuals who simply just want to share a bit of their lives, but also, this social media platform is being used by businesses to keep track of what is happening to their products based on the tweets of people all over the world. Twitter market research is one thing that is a hit to companies because it is one way to let these businesses know what their consumers are thinking about their products and services.

The success of the company is always based on how the consumers think about their products and services therefore to know about that, these businesses employ all the right technologies they can get in order to know how their products are doing in the market. Aside from establishing a name in all the media they can get into, businesses are now venturing into the world of social media where they can get all the reviews they need in as quick as they can. Through twitter market research, any negative reactions elicited by a certain consumer can be remedied by a quick response from their social media customer representatives thus maintaining a sense of concern both for their products and consumers. This indeed proves that social media is a powerful marketing tool.