Videos have revolutionized the way marketing is done. Video marketing is one of the most viral methods of spreading the word about your products and services.
Video marketing increases your conversion rates, educates your customers, increases engagement on your digital and social channels and boosts your sales in a creative and entertaining manner.
Here are the reasons why you should utilize video marketing in our present digital age:
1. STORY-TELLING IS THE SIMPLEST WAY
For many years, story-telling has been an interesting method of communication, and today, it is still as powerful. By utilizing a video, you can recount your business's story and convey your product or service in an effective manner. This would be why the world reportedly watches 1 billion hours of YouTube social video per day.
2. VIDEOS PORTRAY A HUMAN TOUCH
Consumers like videos because it’s easy to digest, entertaining, and engaging. Live video is the best chance to get up close and personal with your audience, and it is also easy to share across multiple social media platforms. In an impersonal digital world, we are craving connection and personality. We want to see and hear people in a real-life context -- it’s meaningful.
3. SENSIBLE VIDEOS BUILD TRUST
The entire idea of displaying an animated video builds trust and makes long connections. Let the general population come to you by giving them valuable data.
4. GOOGLE SUPPORTS VIDEOS
Over 80% of all traffic will consist of video by 2021. (Cisco)
You're 53 times more probable to appear first on Google in the event that you have a video attached to your site. It influences your internet search rankings.
5. EMAIL CAMPAIGNS SKYROCKET WITH VIDEOS
A marketing email that incorporates a video increases click rates by 96%! That is an awesome approach to set yourself apart from the competition.
6. THE MAGIC HAPPENS WITH VIDEOS
Videos have transformed how businesses market and consumers shop; videos have also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. In short, videos are incredibly useful throughout the entire sales process — not just to heighten brand awareness.
7. AWESOME ROI IS ATTAINED WITH VIDEOS
97% of marketers claim that videos help customers understand products. (Hubspot)
Consumers who get an opportunity to see a product in action via an explainer video will buy it. And landing pages are great places to place videos too, boosting conversion rates by up to 80%.
I firmly believe that creating videos has the potential for you to drive a massive amount of traffic to your website.
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Enjoy! And I hope you will find great value in video marketing, just like what I did!
