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http://annettapowellonline.com - You probably have established your presence in Twitter, Facebook and other social media sites by now and so has everyone else. But then the real questions are: Are you a credible resource person? Do you have a remarkable influence?
These questions might have pushed you to think about your social status as a business owner. You may counter my questions with your huge fanbase in Facebook or numerous followers in Twitter. However, let me tell you pointblank that basing your social influence merely on these sites can be deceiving. So instead of giving yourself the illusion that you are indeed an influential online marketer, doing a reality check can give you a lot of benefits.
“Social influence” is a term defining your social vigor in the Internet or the lack of it. Besides the more famous Twitter and Facebook, there are a lot of other effective online tools that can help you assess your social influence. These include Klout and Peerindex.
Klout taps into many social aspects such as Facebook, Twitter, Foursquare, Google+, Instagram, Flickr, YouTube and more and ranks you according to three key indicators, which are true reach (how many people you influence), amplification (how much you influence them) and network impact (the influence of your network). Peerindex, on the other hand, like Klout, scores you on a 1 to 100 scale. However, PeerIndex focuses entirely on your influence. Your content and social activity can make you an entrepreneur focused on a certain niche and become an online influencer.
Now, what’s with all of these data? Simple, don’t just exist but make the most out of your online presence by becoming a social influencer. Unproductive online presence is almost synonymous to wasted time and opportunity to become a big name in the industry.
For more information on why you should care about your social influence, go tohttp://annettapowellonline.com . See you there!
Take care,
Annetta Powell
Your Professional Success Coach
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