Link Building is a corner stone of SEO. There are effective options available that costs nothing except time and dedication. Read this article for more information.
The building of high quality links to your Web site is the most important part of search engine optimization. Search engines allocate importance to Web sites based on the amount of high quality links they have from other sites on the Web. High quality links are links from trusted and established Web sites with a high PageRank.
Various SEO link building methods are available to Web site owners and new links have to be build on a regular basis in order to maintain the current Web site keyword rankings. There is software available that can automate the link building process. Search Engines penalise sites that they suspect of using automated link building methods. When a site suddenly acquire 1000's of links in a very short period of time, search engines generally downgrade the rankings of the site.
It is very important to build links from sites that have similar but not competing content. The following 5 SEO Link Building methods are essential towards achieving high search engine rankings:
1.Reciprocal Backlinks
Reciprocal backlinks are links that are exchanged between two Web sites.
When exchanging links with another site always ensure that the site has a higher PageRank than yours. Never exchange links with adult or gambling sites to prevent the search engines from penalising your site.
Make sure that the site that you are linking is established (older than 3 years) and has a good reputation.
2.Links from Blogs or Forums
Post comments on relevant blogs and forums.
There are do-follow and no-follow blogs and forums.
Do-follow means that the PageRank gets passed on.
Post comments on some no-follow blogs or forums as well to prevent the search engines from penalising you.
Use your target keywords in the anchor text of the links (user name)
Always post a comment that is relevant to the content to prevent your comment from being removed or denied.
3.Social Media and Bookmarking sites
Bookmark your site on Faves, Delicious and the rest to generate high quality one-way links.
Use Stumble Upon and Digg to generate links and promote your site.
Create profiles on Twitter, Facebook and YouTube.
Post tweets, videos and updates with links to your site.
Join relevant community sites and post comments with links to your site.
4.Article Marketing
Write and submit SEO aligned quality articles on article sites with links back to your site.
Make effective use of your target keywords in the articles.
Use your target keywords in the anchor text of the links back to your site.
For the best results use original content.
5.Free Classified Adds
Submit adds promoting your site and using your target keywords on sites that offer free classified adds.
Combining the above methods will ensure an effective SEO Link Building campaign and improved search engine rankings for your target keywords. Remember not to use the same anchor text in all of your links to prevent spamming penalties.
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