Understanding How Quality Link Exchange Works in Improving Website Performance on Search Engines

Let us face it today by agreeing that reciprocal link exchange is crucial for any website. Majority of websites that rank well have got quality links. These sites associate themselves with reputable relevant websites only. In fact, the owners of these websites know that it's one way of exposing their surfers to additional superb quality content they are craving for.

It is said that any man is no Island but I do say websites are no Islands too. They have to rely on other relevant websites to get what they don’t have. So, if a surfer gets satisfied through following a reciprocal link exchange, then the two websites would have build credibility.

Established and growing websites reach many targeted surfers through quality reciprocal link exchange. They don’t cost, all you have to do is to spend some hours searching for relevant and reputable websites to relate your website to. So what are they? Mmm… imagine you have an offline business selling cakes to people around your neighborhood.

You want supply of materials and necessary equipments at affordable prices from other genuine offline businesses that will not hurt you nor defraud you prices. So, what do you do next? You create good relationships with other offline businesses. You call them and negotiate with them so as to come to favorable agreement with them.

Quality reciprocal link exchange works exactly the same way. You create relationship with other websites that offer quality content that surfers are craving for. Once your website has 20 plus pages, you should relate it with other reputable relevant websites.

Notice that some search engines don’t possess an add Uniform Resource Locator. So, your website will be listed in their index only after their spider has followed a reciprocal link exchange from other sites. To be precise, we have two types of links:

1. Outbound.

2. Inbound links.

You remember the example of an offline bakery business? Let us use it again… You had formed an agreement and came to a conclusion with the other business person who is selling you raw materials and other equipments to make cakes, biscuits and bread with. So, you usually buy from her. This is outbound link.

As you continue trading with her, she later on approaches you and tells you that she really needs you to supply her with bread, a wedding cake and biscuits to be used in her son’s pre-wedding party. You agree with her and by doing so, she has given you business .This is inbound link.

All in all you give her business and she gives you business. This is reciprocal link exchange.

In conclusion outbound links direct your surfers to other websites that offer relevant site concept as yours while inbound links are the ones that direct surfers from other relevant websites to your website. Let your website have relevant quality reciprocal link exchange and you will surely gain credibility.