Using Search Engines To Increase Web Traffic

The only way to earn money online with an online business is to get traffic to your presence.  When trying to get traffic there are two types you should be concerned with which are free free and paid traffic.  In most cases the best traffic is free web traffic though when you begin earning money if you really want to explode your online business paying for traffic is not a terrible idea. When you begin an online business some of the basic things you should begin doing is learning everything you can about search engine optimization, link building, and internet marketing.  This will be the deciding factor for your online success.  Those who understand how to drive traffic to their presence will be the ones who will not have difficulty earning money.  
To begin search engine optimization you need to choose the niche for your online business.  The niche you decide on will be what decides the keywords you can use.  When choosing a niche you should take a few things into consideration.  The first thing you should think about is your interest in the topic.  Most websites die when webmasters or bloggers get bored with their presence.  To avoid this choose a topic that you have interest in and have been interested in for years.  This will ensure you will not grow bored of the presence which will really help you succeed.  Another important consideration when choosing the topic is how popular the topic is online.  To see this go to Google Adwords Keyword Tool and type in a few terms to see how popular the topic is.  Make sure there are a few keywords that have over 10k monthly searches.  Ranking well for these keywords will ensure your online businesses ability to earn money.
Search engine optimization should start with placing keywords you would like to rank well for on your presence.  Place them a couple times and make sure you use alternatives.  If you are trying to rank well for a term such as “make money online” you will not want to repeat the term over and over, but rather use the alternates such as “earn money”, “earn money online”, “make money free”, and others.  This will ensure you do not get de-indexed or dropped within the serps for keyword stuffing.  Link building will also play an important role when trying to rank your presence.  Google determines a websites topic by looking at the words on the site.  They will determine a websites popularity by the amount and quality of links pointing to the site.  To begin link building use resources such as article directories and free web directories.  You can find both of these by searching Google for a list.
When link building it is important to remember the text between the anchor tags will be what you will rank well for in Google and the other major search engines.  Place the keywords you would like to rank well for in this text making sure to alternate between keywords.  Focus on link building techniques that allow you to build links with text between the anchor tags.  These will be the links that will help your presence rank well for the keywords you are trying to rank well for.