3 Reasons why buying email lists is not good idea

As an internet or affiliate marketer sooner or later or right from beginning you would like to embark your email campaign. And if you don't have mailing list you'll try to find for a shortcut, you search online and get several companies who will boast that they have one of the biggest mailing list already available all you have to do is pay them and they will send your promotional emails to their list. Now I want to make clear why you should not do this mistake of purchasing that kinda service.

Most of these companies are bogus
That’s 100% true, many of these companies are bogus(not all of them are bogus). In fact they don't have any email lists they just ask for money and then generate click over your tracking code via software. And you finally end up asking yourself why not a single purchase though I got several hits.

Most of your emails will end up in spam and junk boxes
Now you have found a company which is not surely bogus and does have working email lists with them. So you'll spend a lot of time and energy preparing a good looking promotional letter hoping that you will generate sales but receive no sales. This happens because your mail end up in people's spam or junk folder reason is quite clear though these people have big email lists but they lack permission of delivering promotional message.

Cost per message is high
Probably you have found a company that not only have working mailing list and even permission to send promotional messages. But if cost per message is high then its not good idea to purchase such lists. Why? In marketing world when you start for a new venture it is assumed that you should not consider conversion rate more than 1%, assuming this fact we suppose you buy 1000 emails for $45 then it might be the case that hardly 500-600 will open it out of which 200-300 will read it completely 100-200 will show interest and 1% of it'll purchase. Do you really think that's a good conversion for per 1000 emails sent. Of course not.

Final word of day is it does takes time and money to build your own list but such list is more trustworthy than any other list you'll purchase from anywhere else. So its better to spend you time and effort to build your list than finding such shortcuts.