Build a career in science based reputation management, in an advisory that is a leading the way.

Ashwani Singla, Founding Managing Partner of Astrum, addressing the scholars of Vedica Programme for Women said, “Increasing number of CEOs more than often tell me that knowing ‘how to say’ is the table stake, the premium is in knowing ‘What to DO and SAY’. They seek programmes that impact business outcomes. Ideas driven by insights is the future of persuasion; this is why, I believe science based reputation management is the new definition of public relations and its future. A judicious mix of science and creativity is therefore the logical next step in the path of evolution of public relations to reputation management.”

About Vedica
Vedica Scholars Programme for Women is a unique alternative to the traditional MBA programme, which will create a cadre of successful women professionals for the 21st century.

Vedica’s mission is to prepare women with potential to achieve fulfilling careers.

Vedica is an 18-month full-time, residential, professional certificate in management practice and leadership with a re-imagined pluridisciplinary curriculum that has been carefully crafted to the expectations of employers today.

The programme is a combination of classroom learning, hands-on work experience, and mentoring and coaching by some of the most inspiring academics and professionals of our times. It weaves together the objectivity of management principles with complementary perspectives from the liberal arts, an emphasis on personal growth through leadership training, and the impact of thinking and communicating effectively.

This innovative and pioneering approach to management education promises to launch every Vedica Scholar into a career of distinction.